Old is new again
The Argyle is a bar located in a listed building in the heart of the Rocks on Sydney's harbour foreshore. It's a bar with attitude and the brand needed to reflect this attitude whilst paying homage to the history of the old woodshed that houses the venue.
Standing out in the Rocks isn't easy. One of the cultural centres of Sydney, the Rocks is filled with colour, culture and contrast.
The Argyle attitude comes through in all the brand says and does. The brand system uses language and simple graphics to cut through the clutter of the Rocks and stand out from the crowd.