Royal Mail Hotel
Branding Australia’s Premier Destination Dining Experience
Royal Mail Hotel is a destination venue located in rural Dunkeld Victoria.
Designworks were engaged to create a new identity for the Royal Mail Hotel that reflects ‘Australia’s true high-end destination dining experience’. A family of distinct but related identities was created for the restaurant, bar, accommodation, wedding and event offerings. The identity celebrates the unique flora of the Grampians and the idea of purity of flavor from the ingredients. Collage and illustration techniques are used throughout the identity to support the philosophy in a modern style.
The core identity was applied across key corporate and marketing collateral, signage, environment and website.