An Aussie abroad
Breville was a successful Australian brand, but had the vision and drive to be a successful international brand.
The electrical appliance category is highly competitive, but manufacturers are obsessed with themselves and what they make.
When developing the brand strategy for Breville, it was clear that we needed to shift the conversation from machines to food - celebrating food preparation, enjoyment and embracing the language of food.
This simple concept "the food thinkers" has helped to propel Breville onto the international stage, we have loved helping an Aussie conquer the world.