Welcome back Shayne Priddle
Shayne Priddle has been appointed as Client Services Director in our Wellington office. Shayne will be responsible for the leadership of the client services team and developing client relationship strategy as a core discipline. He will join the senior leadership team from 19th December and work with Managing Director Vic Smith to continue the growth and evolution of the business.
Shayne held the same role at Designworks for five years before departing to Ocean Design in 2013, where he was Strategy Director and most recently Practice Lead.
From Vic: “We are super excited to welcome Shayne back to the Designworks family. He is a brilliant operator, fantastic with clients, a team player and highly respected in the industry. His ability to understand the often complicated world of clients and bring answers to the table, whilst balancing pragmatism and ambition is rare.”
From Shayne: “I loved my time at Designworks and am really looking forward to coming home. Their relentless pursuit of designing the most loved and successful brands across Australasia is truly brilliant. They never sit still, continuing to evolve the offering in line with the needs of consumers, the market and clients, which is really enviable. While everybody might be talking about integrated brand experience, Designworks is actually doing it.
“I’m really looking forward to working closely with Vic, Helen Milner (Creative Director) and Chris McDermott (Head of Innovation) and the whole team to bring the power of design to our clients and brands. For me success hinges on building a mutual understanding of what needs to be achieved and going after that purposely and respectfully. I look to deliver results that create value. I want to see change that works. And I can’t wait to get stuck in.”
With more than 25 years’ experience Shayne has extensive experience in the design industry holding various strategy, client service and management roles. His category experience is diverse and includes primary sector and agritech, financial services and banking, education, professional services and government, amongst others. He has a particular passion for aligning organisational cultures with purpose, tapping into the real potential of our clients brands.
New Leadership Duo for Designworks Wellington
Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative Director. They join Chris McDermott, Head of Innovation, as Wellington’s leadership team.
Vic worked with Designworks 10 years ago before heading offshore to take up senior brand roles in Australia, UK and most recently as Managing Director for Landor’s Singapore office where she also led the key Proctor & Gamble Asia account.
Helen is a long-time Wellingtonian and was owner and Creative Director at highly regarded brand agency Tardis. She’s spearheaded the development and growth of a number of well-known New Zealand brands, including many in the food and beverage industries.
Designworks Group Chairman Sven Baker says the new appointments signal a continued focus for Designworks on strategic innovation and customer experiences across the complete physical, behavioural and technology spectrums.
“Vic and Helen bring a bucket load of talent, knowledge and energy into the Wellington office. They’re seriously experienced brand specialists and with Chris they’ll form a potent leadership team in a time of rapidly changing client needs,” says Baker.
Vic says Designworks Wellington is well placed to ensure clients are armed to meet the changing market dynamics.
“Strong brands know they need to earn trust on a daily basis,” she says. “Strategic insight remains at the heart of everything we do, but it’s the interactivity and relationship based connections that bring that to life. We’ve been building our technology capabilities through appointments and acquisitions over the last few years and built a very strong and experienced team.
“We’ve got a lot to live up to. Designworks began life here in Wellington 38 years ago and it’s always about that alchemy of strategic logic and creative magic – technology amplifies that massively.”
Guy Vasey, who previously headed up the Wellington office moves into a new group role leading new growth initiatives and strategic market development.