FMCG Strategy
- Branding

Effectively standing out in a crowded retail environment requires knowing the category codes, and then knowing which ones you can break. Designworks has an unparalleled track record in creating standout consumer brands that break the category mould.

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Case Studies

Silver Fern Farms Packaging » A cut above the rest

FMCG Strategy » - Branding

Monteith's » An old friend grows younger

Silver Fern Farms » Creating pride in an industry

Export 33 » 33% more ways to socialise

Export Gold » Creating the 'new' New Zealand beer

DB Draught » Reclaiming the status of a heartland brand

Schweppes » Sophistication with a twist

ARA » The 'land brand' that launched a new state of viticulture

Comvita » Natural performance

Charlie's » Maximising a juicy point of difference