Black Friday Trust Charity Auction
This year The Black Friday Trust, in collaboration with the NZ Rugby Players Association and Get Black on Your Feet (CatWalk Spinal Cord Injury Trust, The New Zealand Spinal Trust and The Rugby Foundation) held the Get Black on Your Feet black tie dinner and charity auction at the Langham Hotel, Auckland.
Designworks were asked by The Black Friday Trust to get behind the charities to help make the night a real success. Firstly developing the core theme for the evening which was ‘Believe’. The key message for the event was that we must Keep Believing in positivity, humanity and tenacity in order to triumph over spinal cord injuries. In addition to the theme Designworks also crafted The Black Friday Trust logo, email invite, press adverts, tone of voice and the look and feel for the event collateral.
Conrad Smith covered the night on Campbell Live, and the generous donations received go towards the establishment of a dedicated spinal cord injury research unit. The unit aims to enhance the rehabilitation, information and support services available to patients and their families at spinal rehabilitation facilities here in New Zealand.