Hello Yello
Designworks expands in Sydney

In a move that will create the largest strategic brand design practice in Australasia, Designworks has expanded its Australian presence by welcoming leading branding business Yello Sydney into the Designworks Group.

The expansion in Sydney is a continuation of the firm's regional growth strategy and expands its spatial and interactive offering across the Australian market place and into Asia.

The addition of Yello to the Designworks family adds considerable weight to the Group's position as the pre-eminent multidisciplinary design consultancy in this part of the world and brings the size of the team to well over 100 strong.

The move significantly strengthens the Group's Consumer FMCG and Corporate Branding offering, while the additional capacity will play an important role in supporting a planned expansion into Asia in 2012.

“The Sydney move is an important part of our plan for 2012,” explained Designworks Group CEO Sven Baker. “We have been working with a brilliant team at Yello in Sydney for a while, fomalising our partnership was the logical next step. The fusion of two excellent businesses will provide a strong, unified group under the Designworks brand for serving our Trans-Tasman and Asian clients."