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12/08/2010
Framing art with diamonds
City Gallery
Creating a frame for a cornerstone local institution. » read more
05/08/2010
The New Face of Ancient New Zealand
Zealandia
Creating a brand with enough clout for an 80 million year old story is not a common job. And the chance to design the wrapping
01/06/2010
Bringing the family together
Southern Cross
Rejuvinating New Zealand's largest non public health funder and provider » read more
30/04/2010
Opening Doors to Graduates
Telecom
Telecom approached Designworks to help bring together their graduate offering into a more engaging and powerful proposition. The
26/03/2010
Engaging More, Spending Less
Auckland Airport online report
With a substantial amount of equity residing in its new brand, and an exciting growth
22/03/2010
If Your Image Doesn't Work Put a Dog In It
Best Design Awards Book
In 2007, following a long absence from New Zealand bookshelves, the Designer’s Institute
22/03/2010
The Golden Age
Waitemata Pale Ale
DB breweries approached Designworks to create a ‘celebration pack,’ commemorating eighty years of brewing history, which
19/02/2010
New Ways of Seeing Contemporary Art
City Gallery Festival Season
City Gallery Wellington’s Festival Season is the first major launch for the gallery
15/01/2010
Awakening the senses
Methven
designworks has helped Methven, New Zealand's oldest plumbing and tapware manufacturer, re-position themselves as Sensory Revolutionists
11/01/2010
Transplanting an ancient tradition to the youngest nation on earth
Zealong
Designworks, in partnership
16/12/2009
Reinventing the Experience
Store of the Future
New Zealand Post came to us to help them create the 'Store of the Future' - a joint venture
09/12/2009
Delivering a promise for generations to come
Public Trust
The refreshed Public Trust identity reflects the brand's unique competitive advantage in today's fast-moving
01/10/2009
An old friend grows younger
Monteith's
With the proliferation of more youth orientated brands and changing tastes, the much loved Monteith's had become a little
11/09/2009
Redefining traditional hospitality conventions
The Temperance
Unknown to Wellington, what was then The Temperance Hotel, was about to be transformed into a supersite
15/08/2009
The XT Testlab
XT
In conjunction with the launch of the Telecom XT Network designworks helped to create the XT Testlab at Fieldays in Mystery Creek, Hamilton
23/07/2009
The power of attraction
HainesAttract
We've recently worked with Haines, who were known as 'the recruitment advertising agency', on evolving their brand. In the
23/07/2009
A goode honest hospitality venue
Goode Brothers
designworks was asked to create an identity for a hospitality venue with a new skew on going out. A place that
16/07/2009
MyStory
AMI
Designworks was given the task to create the ultimate "treasure chest" for storing early childhood mementos. Parents Inc. wanted an enduring and uniquely
14/07/2009
Royal Treatment Online
RoyalT
Banks Group, one of New Zealand's most successful footwear retailers, wanted to unite their collective product offering under
03/06/2009
Transforming a nondescript plumbing wholesaler into a leading water systems innovator
Leap
The aim was to help plumbing supplier Exel stand out from the pack, by positioning
15/05/2009
Establishing Telecom's Technology Edge
Telecom
Telecom is on a journey to re-establish its credentials as the leader in telecommunications and be the standard bearer for the
05/05/2009
Supporting Wellington's art community
Michael Hirschfeld Gallery
Since its inception in 1999, The Michael Hirschfeld Gallery in the City Gallery Wellington
23/04/2009
Creating a dairy identity that says more than cheese
Tatua
Tatua is a globally recognised manufacturer of specialised dairy ingredients and food products. What sets them
20/04/2009
Creating pride in an industry
Silver Fern Farms
The challenge for Silver Fern Farms was to move from a supply-chain focused co-operative, to a market-facing
20/04/2009
Sensory perception online
Methven
In line with their new positioning as deliverers of innovative bathroom experiences, Methven needed a standout
31/03/2009
Making a complex subject accessible
Leap
Leap a provider of whole-house advanced water systems, needed a clean and contemporary website that would communicate effectively
23/03/2009
Radio with pictures
Radio New Zealand
designworks worked with Radio New Zealand to build awareness, understanding and a greater appreciation for the role our
20/03/2009
Designing a season-appropriate site
Rembrandt
Rembrandt a market leader in tailoring stylish men's suits needed a website that reflected their new brand strategy
16/03/2009
Having Fun
Camp Quality
Australia's Camp Quality is committed to bringing hope and happiness to children and their families who are living with cancer. The organisation
13/03/2009
Building a reputational asset for New Zealand's Airport
Auckland Airport
designworks has been appointed to reposition and revitalise Auckland International
13/03/2009
Making commitments and delivering on them
Westpac
Westpac was the first financial institution in New Zealand to publicly commit to corporate social
13/03/2009
Reflect a brand's unique personality
Westpac
The 2004 report used renowned Sydney Morning Heraldcartoonist Alan Moir to create a series of honest publicperceptions
10/03/2009
Using technology and interactive design to enable better business
Kordia
Kordiaâ„ is New Zealand's communication backbone providing broadcast, telecommunications
05/03/2009
Bringing the brand of the world's best task chair, and the firm who created it, to life
Formway
When a US manufacturer bought the rights to distribute LIFE in the northern
27/02/2009
Refining the upstart
Wayward Heir
Wayward Heir is, as the name indicates, the unruly offspring of the established parent Rembrandt. While a chip off the old block
27/02/2009
Trouble-free presenting out in the field
The Building Intelligence Group
The challenge for project management company, The Building Intelligent Group,
27/02/2009
Adding a smile online
AMI
AMI approached designworks to develop a customer facing website that would drive customers to their branch, ensuring personal service and delivery of
27/02/2009
Flexibility made it fly
Air New Zealand
Air New Zealand positions itself as an airline driven by leading experiences. Flowing this idea through to the rest
27/02/2009
A fresh spirit
Tasman Tanning
Tasman Tanning, New Zealand's only remaining finished leather tannery needed to re-define the brand and differentiate their offer to global
26/02/2009
Designing a 3D compass
Ministry Of Justice
With the Ministry of Justice moving into four floors across three buildings in one location in Thorndon, Wellington,
26/02/2009
Reducing stress, delivering confidence
Auckland Airport
On a tight schedule, catching a plane can be an incredibly stressful experience, let alone
23/02/2009
Addicted to swing
Jitterbugs
Auckland swing dance company Jitterbugs was seeking to update its identity to attract a younger, hipper audience. designworks developed
23/02/2009
Taking a look behind the scenes
The Edge
designworks was given the task to deliver an annual report that changes perceptions and clarified the role of The Edge as Enabling
23/02/2009
Growing young imaginations through reading
NZ Post Book Awards
Helping young talent shine brighter. » read more
23/02/2009
Propelling a company from number four in the market to number one
HotChilly
Air conditioning company CES came to designworks seeking a powerful new consumer brand to
09/02/2009
Creating noise for Kiwi band
Shapeshifter
designworks was approached by New Zealand group Shapeshifter to create artwork for their fourth album 'The System is a
27/01/2009
Uniting the New Zealand Post family
New Zealand Post
The New Zealand Post Group is a family of diverse capabilities that include marketing and personal
13/01/2009
33% more ways to socialise
Export 33
Following the relaunch of Export Gold – the signature kiwi beer – DB wanted to broaden and diversify their range by creating
18/12/2008
Contemporising a classic label
Rembrandt
Part of New Zealand's business landscape since 1946, perceptions of Rembrandt suits were not matching the reality of the company.
10/12/2008
Selling more than scenery
Brand New Zealand
A joint initiative between New Zealand Trade and Enterprise and Tourism New Zealand, our task was to create one international
05/12/2008
Elevating sustainable tourism downunder
Zealandia
Karori Sanctuary wanted to elevate the sanctuary from a loved local attraction to an internationally recognised eco-tourism
27/11/2008
Getting the A into G!
Brand Auckland
Creating a brand to encompass and represent the city of Auckland, we talked to mayors, national politicians, members of the
27/11/2008
Helping travellers fly through
Air New Zealand
A good trip is a fast trip according to Air New Zealand'sregular domestic passengers 25% of whom
27/11/2008
Creating the 'new' New Zealand beer
Export Gold
Export Gold, an iconic New Zealand brand, was in need of a refresh. The objective was to deliver a sense of New Zealand
26/11/2008
Giving Kiwis the dream of home ownership
Strawberry Homes
In recent years the dream of owning a home seemed to drift further and further away. Prices are rising
09/10/2008
An apartment with soul
Il Casino
The story of Venetian Remiro Bresolin and his Italian restaurant that became a Wellington institution sets the scene for an Italian
29/07/2008
A cultural mash-up
YoYuBrew Bar
Auckland's YoYuBrew Bar is the home of the Tiger Beer story, inspired by the distinct cultures from which it sprung. The design represents
29/07/2008
Deliciously fun
Loud & Lola
Loud & Lola is a brand new range of premixed cocktails that promises to bring the cocktail lounge to your lounge. Fun is the central
29/07/2008
Reinvigorating the best of a classic pub
The Flying Moa
Keeping the traditional vernacular of a pub designworks played it against the Kiwi attitude. From the name
29/07/2008
Time to have a productive conversation
Dave Black
For production manager Dave Black, designworks created a unique, fun and fresh identity based on sharing Dave's philosophy
14/04/2008
Giving Kiwis a new way to pay
Loaded
In March 2008, New Zealand Post launched the country's first prepaid, reloadable Visa a card that can be topped up with funds for
29/02/2008
Welcoming the world to New Zealand
Auckland Airport
Since 2006 designworks has worked with Auckland Airport on a major brand development project,
29/02/2008
Putting the world to rights
Right House
When Meridian Energy approached us with plans for a new crusading brand that would help New Zealanders to build the most energy
24/09/2007
Reflecting the local character of a region
Westpac
The Westpac art in branch project was conceived as a way of adding some texture, warmth and character to Westpac's nationwide
29/08/2007
Fluid thinking
Cream Media
Cream, the local company behind reality TV shows such as Coastwatch, Border Patrol and Money Man, needed a new identity that would reflect
23/08/2007
Channelling Vudu power
Vudu
The identity and packaging for this new RTD needed to communicate the mysticism and potency of guarana and acai berries. The solution was based
23/08/2007
The spirit of Cuba
Cuban Cut
The task was to introduce a new premium white spirit RTD to the market. designworks took inspiration from the ‘spirit of Cuba’ –
23/08/2007
Stark sophistication
Stark
Stark is a light and refreshing vodka pre-mix with a sparkling water base, infused with natural ingredients with no artificial flavours, colours,
01/06/2007
Reinvigorating one of New Zealand's strongest trust marks
New Zealand Post
Over the past decade designworks has assisted New Zealand Post in its transformation
22/05/2007
A pioneering New Zealand brand experience
Monteith's
A cluster of Monteith's craft beer bars have been developed to showcase the beer, match it with
22/05/2007
Giving beer lovers a taste of the wild West Coast
Monteith's
The iconic Wild Food Challenge gives beer lovers a chance to match Monteith's brews with an array
22/05/2007
A pioneering New Zealand brand experience
Monteith's
An ever evolving range of specialty beers complement the core range but deliver a heightened sense of premium
16/05/2007
Let's settle this
Westpac
Wouldn't it be great to be able to come up with a simple model for Maori sustainable development? » read more
16/05/2007
Raising the bar for customer service
Westpac
The 2003 report launched a major service initiative conceived by designworks. Ask Once
16/05/2007
Stakeholder communications
Westpac
Since 1990 we have helped Westpac stand apart from its peers by producing a series of reports that have
11/04/2007
Putting care at the heart of a business
Guardian Health Care
Putting their heart into it. » read more
11/04/2007
A quality batch of bourbon
Barrel 51
For DB Breweries' new bourbon RTD mixer, designworks created a brand inspired by traditional brewing methods and prohibition-era
11/04/2007
Reclaiming the status of a heartland brand
DB Draught
designworks' task was to repackage a classic heartland brand that had lost its roots and become lost in the mainstream
11/04/2007
Fruit for life
Keri
The Keri fruit juice company required new packaging to help distinguish its new premium range from the mid-priced family range. The opportunity was to
11/04/2007
Sophistication with a twist
Schweppes
designworks' packaging for Schweppes With A Twist and Schweppes Traditionals ranges celebrates the sophistication and 'Schweppervescence'
11/04/2007
Iconic refreshment
Coca-Cola
In recent times designworks has worked with the world's most iconic beverage brand to strengthen and unify its presence in New Zealand.
11/04/2007
Championing the cause of ethically farmed food
Freedom Farms
Freedom Farms offers consumers the option of ethically farmed bacon, ham and pork products. designworks
11/04/2007
Capturing the unique character of a Waiheke Island vineyard
Saratoga Winery
Saratoga’s Waiheke Winery required an identity that celebrated the uniqueness of
11/04/2007
Balancing grit and delicacy
Resolute
Winegrowers of Ara is a new breed of winery, with its own bespoke wine labels. The task was to create (from scratch) a label
11/04/2007
A Composite of Marlborough's best
Composite
Composite is the first sauvignon and pinot from Marlborough wine collective Winegrowers of Ara. It is a fusion of
11/04/2007
Branding Australia's fourth emergency service
Agility
Australian Gas and Light (AGL) wanted to unlock the value of their internal resources with a new brand for their
11/04/2007
Transforming stamp centres into an authentic Kiwi brand experience
REAL Aotearoa
Creating an authentic kiwi retail experience. » read more
10/04/2007
Making a New Zealand mark
Tourism New Zealand
Designing the country's official silver fern was just one part of the job of bringing together all the ingredients
10/04/2007
Creating a fresh understanding of fast food
Toss
Toss is a new salad bar that opens up a whole new way of looking at salad. Cheeky, curious, brutally honest and made with
10/04/2007
Fresh methodologies
The HiVE
The task was to develop a new identity for The Hive, an innovation company. The driving idea of ‘fresh methodologies’ was used to reflect
10/04/2007
A take no prisoners academic environment
Icehouse
Auckland University's entrepreneurial centre needed an identity to match their purpose of fast-tracking genius. The
10/04/2007
Raising the profile of New Zealand's foremost project managers
The Building Intelligence Group
Changes in company structure made a name change
10/04/2007
Taking a positive view of life with breast cancer
Sweet Louise
Louise Perkins was diagnosed with breast cancer at age 27. She impressed many people with her incredible
10/04/2007
Celebrating the life of an inspirational Kiwi
Sir Peter Blake Trust
The ‘Sir Peter Blake Trust’ is a tribute to the life of our national icon, role model,
10/04/2007
Reinventing a business for the Internet age
Gen-i
gen-i, formerly Wang New Zealand, needed to reinvent its business for the Internet age. Once a company with a bright future
10/04/2007
Liberating the modern workplace
Oxygen
Carter Holt Harvey Shared Services was an in-house IT management business whose primary function was managing all the pragmatic
10/04/2007
The 'land brand' that launched a new state of viticulture
ARA
The task was to establish a 'land brand' that would ultimately become recognised internationally as a wine region
10/04/2007
Reflecting the natural benefits of honey
Huni Skincare
Huni is a unique and distinctly Kiwi skincare brand based on the core ingredient of manuka honey. designworks'
10/04/2007
Natural performance
Comvita
The task was to reflect Comvita's promise as being a pioneer in high-performance natural products from a unique source. The idea of Natural
10/04/2007
Creating the Kiwi challenger brand
Kiwibank
Due to the decline of its traditional postal market, New Zealand Post need to diversify its offering to maintain its growth.
10/04/2007
OnGas
OnGas
OnGas represents three gas offerings combined in one, backed by Vector Energy, one of New Zealand's leading energy suppliers. Based on three strategic messages
10/04/2007
Building long-term relationships
NGC
Our fifteen-year relationship with NGC is testimony to our belief in building long-term relationships. From the creation of the distinctive
10/04/2007
Repositioning a regional fertiliser company as a modern market leader
Ballance
The Bay of Plenty Fertiliser Company looked to designworks to reposition its business
10/04/2007
Generating confidence in a major energy supplier
Genesis Energy
A series of annual reports produced by designworks for Genesis, address tough industry issues by confronting
10/04/2007
Helping a kiwi fashion designer make her mark on the New York fashion scene
Rebecca Taylor
Rebecca Taylor is a young New York-based fashion designer whose clothes
10/04/2007
The life and soul of Auckland's transport hub
Britomart
The Britomart project is the largest infrastructure project ever undertaken by a local authority in New Zealand.
05/04/2007
Adventurous thinking
Prorack
Founded by an aircraft engineer in 1975, Hubco Automotive was a successful roof rack manufacturer with a strong presence in the Australasian
05/04/2007
Harmonising people and technology
Kordia
Kordia brings together a raft of separate technological businesses under one brand, encompassing broadcast, telecommunications
10/03/2007
Emphasising an insurance company's leading service ethic
AMI
AMI Insurance's former brand identity didn't accurately reflect the organisation's reputation for a caring approach
24/01/2006
Creating a new national icon
Te Ara
New Zealand is the first country in the world to put an officially endorsed and branded national encyclopaedia online. The Te Ara brand
24/01/2006
Rethinking how New Zealand's last tannery competes in the global market
Tasman Tanning
Finding itself squeezed between cheap imports from Asia and ultra-high quality
24/01/2006
Taking an inspiring journey
Air New Zealand
In line with Air New Zealand's desire to be the gateway to the 'Great New Zealand Experience', designworks developed
24/01/2006
Laying the facts on the line
Marlborough Lines
As the Marlborough region grows, it faces increasing strain on its electricity network. Over the past four years
24/01/2006
Making long distance calls
Telecom
The strategy for the 2004 Annual Report was designed to align outdated perceptions of Telecom with the reality of the current business.
24/01/2006
Delivering a consistent trans-Tasman brand experience
Westpac
designworks' relationship with Westpac spans more than a decade, including the 1996 merger with TrustBank.
20/01/2006
Maximising a juicy point of difference
Charlie's
The combination of juice pioneer Stefan Lepionka and feisty ex All Black Marc Ellis has proved a fruitful one. Charlie's
20/01/2006
Making sustainability sexy
B_E_E
designworks' partnership with B_E_E has resulted in a range of sexed-up, eco-friendly products that redefine popular perceptions of clean
20/01/2006
Branding a 21st century RSA
Tui
The Tui Clubrooms bring the Kiwi tradition of the RSA into the 21st century, celebrating traditional icons of community in a typically Tui way
20/01/2006
A coffee brand worth shouting about
BrewHah!
The clients wanted to establish a new offering in organic coffee that had the authority of a premium product yet a fresh
20/01/2006
Refreshing a Kiwi icon
L&P
L&P is a Kiwi icon, beloved by generations of New Zealanders as a symbol of summer and refreshment. The objective was to update its identity
20/01/2006
A pioneering New Zealand brand experience
Monteith's
For well over a decade, designworks and DB Breweries have collectively built New Zealand's leading innovative boutique