Group Head of Design
Jef is the Head Of Design at Designworks, a role which sees him responsible for the design reputation and creative output for the Designworks group and profile. He is also involved at all stages of design from the development of initial creative concepts through to overseeing the design development, artwork and production of projects. “I love design because it makes ideas real. It’s about growing ideas, solving problems, organising, crafting, creating something from nothing. The intangible to tangible, logic and magic.”
Jef is experienced in projects ranging from small-scale identity development, through to major corporate and consumer branding projects. Jef has worked on such clients as Carter Holt Harvey, Coca-Cola, Schweppes, L&P, Kordia, Air New Zealand, New Zealand Trade and Enterprise, Genesis Energy, DB Breweries brands such as Monteith's, Tui, Export Gold and Heineken.
“Ideas come from everywhere, I love pop culture and design is for the masses, from bad kung fu movies, bad 80's new romantic album designs, comics, fine art, street art, people watching.”
Jef has won various national and international awards including numerous New Zealand Best Design Awards, IABC Gold Quill, Design Down Under, UK's Design Week and American Art Directors Club.