Meet Someone Fit
Puma Love Run
Meet someone fit! A fun run with a cheeky twist was the idea behind the Puma event held in Melbourne earlier this year. The Puma Love Run, which was held on the weekend of Valentines Day, called for all runners single or not, to either celebrate their love or look for love.
Branded and designed by Designworks Melbourne, this first time event, had the nostalgic look of love tattoos and involved commissioning local artist Rik Lee to illustrate hero imagery. The branding consisted of a huge roll out of collateral including street posters, in store items, retail window displays, event signage, T-shirts and runner’s pack items.