Director / Group Head of Creative Strategy
Michael Crampin
Michael's extensive experience in the design industry began at the Design Council in London. He has also worked for two leading UK design consultancies: The Team and international identity specialist Cato Gobe.
At Designworks, Michael's role as Head of Creative Strategy involves developing the overall strategic and creative direction for a project, with specific responsibilities in terms of concept development and creative writing. “My job is going out there and then bringing it back – think deep, think big and then ground it so it can work.”
Michael has worked with a wide range of Australasian clients including Telecom, Westpac, B_E_E, TVNZ, APEC, Coca-Cola, DB Breweries, Kordia, Air New Zealand and Carter Holt Harvey.
“Creativity is a different way of looking at things, not just a nice looking thing. At Designworks we use creativity to think outside of the norm and break down and out of categories. I love working with thinkers who are open to building on and making big concepts bigger.”
