designworks wins top award at design industry Oscars
Let's Settle This
designworks is celebrating after winning the New Zealand design industry's equivalent of a best movie Oscar.
The hardcover book Let's Settle This won the supreme award, a Stringer, for the graphic section at the Designers Institute of New Zealand Best Awards on August 25. The Stringer recognises the best achievement in graphic design made by any one project in the preceding year. In addition to taking out the supreme award, designworks also won five of the eleven categories on offer.
Let's Settle This, produced for Westpac and the New Zealand Business Council for Sustainable Development, sets out an enterprise model for Maori development focusing on the many economic, social and cultural issues Maori will face during the Treaty of Waitangi settlement process. It also offers some perspectives and wisdom from those who have already been through the settlement process.
designworks Creative Director Sven Baker says Let's Settle This was designed to be both provocative and accessible. Cleanly divided into easily identifiable sections, the issues are illustrated by large quotes from Maori and with specially commissioned drawings from emerging Maori artist Wayne Youle.
Mr Youle is known for his edgy and ironic take on Maori/Pakeha relationships to each other, government, and the land.
The judges also recognised Let's Settle This with best of category awards in the Corporate Communication and Graphic Design Arts categories.
designworks' Auckland office was recognised for their work on the Air New Zealand brand with a best of category award in the Identity Development (large scale) category. They also won best of category (Environmental Graphics) for a series of spoof jockey silks for client DB Breweries, and best of category (Packaging) for the design of the ready-to-drink bourbon drink, Barrel 51.
Sven Baker, writer Amanda Samuel and client June McCabe were on hand to accept the award for Let's Settle This at the Aotea Centre ceremony.