Group Head of Strategy
Noel Blackwell

Noel joined Designworks in January 2006 after various sales and marketing roles in the tourism, telecommunications and media industries across New Zealand and the U.K. As head of the strategic team at Designworks, Noel leverages his broad and varied experience to help clients plan brand reinvention, brand positioning and brand engagement initiatives.

Since joining the company Noel has worked across a broad range of clients including: Auckland International Airport, Coca-Cola, Comvita, Dominion Breweries, New Zealand Trade and Enterprise, Public Trust, Silver Fern Farms, Southern Cross Healthcare Group, Tatua Co-Operative Dairy, Telecom and Unitec. Noel has extensive experience with place branding - for both local and regional government agencies.

“I’m passionate about creating reactions, interactions and connections. Design works to make things more memorable and meaningful - with added clarity.”