STW Nextness
On the Mind of Laura Ford

Design Researcher, Laura Ford, of our Auckland Office writes a guest post for the  STW blog, NEXTNESS.

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STW Group is the southern hemisphere’s largest marketing content and communications group.

Working with some of the world’s biggest companies and Australasia’s biggest brands. They use their knowledge of what’s now in business and the market to give clients the immediate results they demand. And to help them prepare for the future, by knowing what’s next.

Nextness is the STW trend blog - their space to analyse the business they’re in: streamlining systems, improving processes, learning, managing, growing. It will also be a space to develop an understanding of the harder-to-quantify but equally important aspects of our business: creativity, insight, trends and inspiration.