Christchurch pop-up container branch
Kiwibank and NZ Post Flashbranch
The brief to Designworks was to create a temporary, self-contained space that would provide a quick and sustainable solution for retailers in Christchurch’s post-earthquake environment, amidst a host of other pop-up retail.
The overall idea was to ‘give something back’ to the people of Christchurch. Inspiration for the design and layout came from the new prototype in Paraparaumu. Flashbranch’s simpler, sophisticated layout represents Kiwibank and New Zealand Post‘s new, modern approach to banking.
A colourful addition to the area, the pop-up container branch featured floor-length windows with plant graphics that reference the New Zealand outdoors, reinforcing the notion of our rural heritage and strengthening the offering as being uniquely Kiwi. Subtle illumination highlight the backdrop of natural materials like plywood and timber finishes - all of which are a nod to our New Zealand heritage creating a ‘batch-like’ feel. In essence, speaking to Kiwibank's brand position as ‘the bank you own – in your own back yard’.