The Postpak range consists of parcel packaging products sold at all Australia Post outlets, including mailing boxes, tough bags, padded bags, tubes and other packaging accessories. Postpak required a review of their brand and Designworks Melbourne was asked to look at their positioning, naming and architecture, as well as the redesigning of their packaging.
The result was a modern and simplistic design that immediately provided recognition as a Postpak product. Using a bold graphic system, the packaging focussed on informative, clear communication with the idea of evolution in size and format as a key design element.
Each product category had it's own identifiable shape that was also used as an internal coding system which included a roll out of over fifty skus across eight product ranges.