Australia Post
Postpak range

The Postpak range consists of parcel packaging products sold at all Australia Post outlets, including mailing boxes, tough bags, padded bags, tubes and other packaging accessories. Postpak required a review of their brand and Designworks Melbourne was asked to look at their positioning, naming and architecture, as well as the redesigning of their packaging.

The result was a modern and simplistic design that immediately provided recognition as a Postpak product. Using a bold graphic system, the packaging focussed on informative, clear communication with the idea of evolution in size and format as a key design element.

Each product category had it's own identifiable shape that was also used as an internal coding system which included a roll out of over fifty skus across eight product ranges.