Ideas Art
Bringing Back Craft

Ideas, a crisp, new installation in the Auckland studio foyer, is part of a series of installations by Designworker and HP Future Designer (2010), Anzac Tasker. Ideas explores the concept of typography as contemplative space and the balance between the tactile and the printed.

As Anzac explains "Today, graphic design demands just as much technical ability as it does craft. This piece talks about balancing our creative processes within those 2 dimensional and 3 dimensional practices."

Ideas is a three dimensional layered typeface composed of wooden panels and vinyl and metal rods. The piece invites viewers to step out and gain perspective; to walk around and explore the work from different angles. Thus, it involves active participation and a different level of engagement than is gained from a two-dimensional piece.

The work is a continuation of the theme that informed Anzac’s Honours project that explores graphic tactility and the value of craft in design. Frustrated by the limitations that digital technology imposes on contemporary design thinking, Anzac sought to  “bring type away from the computer and back into craft”. The series of installations that followed actively engage with the haptic and encourage a new perception of design.

“A prism of light”, another piece in the graphic tactility series, is a finalist in the 2011 New Zealand Best Awards. Commissioned by Essenze, the 5m high wall sculpture is inspired by the colours of the rainbow and strives to reflect these through hue reflection and light.

The notion of this shift away from the digital mode of operating has attracted wide spread interest with Anzac being asked to share his thoughts at Design Assembly as well as being invited to exhibit his work in Munich at the prestigious Talente, an international applied art and design exhibition earlier this year.