Director / Group CEO
Sven Baker
After establishing himself as one of Australasia’s leading creative directors, Sven now leads Designworks business nationwide as well as playing a key role in setting the direction for major brand programmes – ensuring clients’ business strategies are translated into effective brand programmes that align and engage staff around a new vision.
Sven has been heavily involved in the rebranding of several high profile organisations including Telecom, AMI, Southern Cross, Auckland Airport and Public Trust. He has worked with major organisations – public and private – both in New Zealand and across the Tasman.
Amongst numerous other industry awards, Sven has picked up two prestigious New York Art Director Awards for Typography and Corporate Identity, and two New Zealand Best Awards ‘Stringers’.
