Annual reports are a big deal, you can't make mistakes.
But annual reports can be so much more than simple compliance pieces. They are fully audited statements of intent and can express more than numbers, they can express what the organisation believes in.
Whilst working with Qantas we where struck by the complexity of the airline and the teamwork needed to operate the business smoothly and safely.
Whilst the hardware in airlines is certainly cool, it is the 37,000+ staff across 17 departments that really make the airline fly. We used the development of the report to bring these departments together and to celebrate the people of Qantas, the people who have contributed to the creation of one of the worlds most successful airlines.