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Number 30

Research & insights

Baked In

Get Out of Whatever Business You Think You’re In We've talked a lot lately about design in the broadest sense. This website offers a summary (still very insightful) on how to bake-in marketing into the product itself by design. (We have the book in the DW library if you are interested).

What is good design research?

Great article by Adam Richardson of Frog design.

Design Inspiration

Marmite XO

An exclusive run of 200 hand-crafted jars have been released to celebrate the launch of new extra-matured Marmite ‘XO’. A brand iconic in the UK, which has remained virtually unchanged for decades. The new flavour variant has been developed through an innovative social media campaign, creatively directed by The Core. In a unique example of consumer engagement, the brand offered its thirty biggest fans (so-called ‘super-lovers’) the chance to be inducted into a secret society, The Marmarati...

Underfull Table Cloth by Kristine Bjaadal

Norwegian designer Kristine Bjaadal showed her Underfull Table Cloth at the 2010 Stockholm Furniture Fair and since then it has been getting quite a bit of press. This special table cloth features a simple damask pattern, yet hides a secret. When colored liquid — like red wine — is spilled on its surface, it reveals a hidden butterfly pattern

Kulula Airlines: Flying 101 livery

Kulula (South Africa’s favourite low fare airline), have recently released this fantastic new aircraft livery entitled “Flying 101”. Kulula are well known for their fun marketing exploits and this one lives up to their high standards. Each part of the aircraft is labelled with humorous captions such as “Loo (or mile-high initiation chamber)” and “Landing gear (comes standard with super-fly mags)”.

Designer Personalities

Who are you?

Ted Talks

The world needs all kinds of minds

Temple Grandin: diagnosed with autism as a child, talks about how her mind works -- sharing her ability to "think in pictures," which helps her solve problems that neurotypical brains might miss. She makes the case that the world needs people on the autism spectrum: visual thinkers, pattern thinkers, verbal thinkers, and all kinds of smart geeky kids?

Rives on 4am

Poet Rives does 8 minutes of lyrical origami, folding history into a series of coincidences surrounding that most surreal of hours, 4 o'clock in the morning.


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