Air New Zealand
Taking an inspiring journey
In line with Air New Zealand's desire to be the gateway to the 'Great New Zealand Experience', designworks developed a core idea and thematic story to drive the experience.
'Inspiring Journeys' asks Air New Zealand to inspire people to discover a fresh and surprising New Zealand, conjuring the culture, environment and people of Aotearoa in a unique way.
By simplifying the airline's identity, strengthening its visual equities, building a distinctive signature and refreshing the wider customer experience the brand reflects 'Inspiring Journeys' at every consumer touch point. A dramatic shift is made from corporate blue to greenstone and the introduction of the koru texture.
A custom made in-flight entertainment system tells inspiring stories of New Zealand experiences, while seating and decor draw inspiration from the colours and textures of adventure sports, and the calm beauty of New Zealand's rivers and mountains.
