Emphasising an insurance company's leading service ethic
AMI Insurance's former brand identity didn't accurately reflect the organisation's reputation for a caring approach and excellent customer service. Designworks worked with AMI to create a new expression of their brand that broke the industry mould by expressing in a unique and memorable way the Care that was at the centre of every customer interaction.
Deliverables: Brand positioning and strategy, identity design, retail design, internal engagement and awards programme design, marketing collateral
WINNER: Colmar Brunton Consumer Services Award, NZ Marketing Magazine Marketing Awards 2007