Making sustainability sexy
Designworks' partnership with B_E_E has resulted in a range of sexed-up, eco-friendly products that redefine popular perceptions of clean and green. With its flirtatious talking bottles that broke the industry mould and a provocative advertising campaign, the company has won numerous awards and is now on track to achieve 5% of the $300 million New Zealand cleaning and detergents market.
Deliverables: Brand positioning and strategy, naming, brand story, identity, product and packaging system, fragrance
WINNER, Branded Packaging, UK Design Week Awards