The spirit of Cuba
The task was to introduce a new premium white spirit RTD to the market. Designworks took inspiration from the ‘spirit of Cuba’ – the sights, sounds and magic of the place – to create a new RTD brand with stand-out shelf appeal. The revolutionary language and screenprint vernacular of Cuba evokes the staunch, alive and eclectic feel of South American street culture, delivered through a modern filter.
Deliverables: Naming, identity design, packaging design