The power of attraction
We've recently worked with Haines, who were known as 'the recruitment advertising agency', on evolving their brand. In the face of a radically changing employment market and with the development of a wide range of innovative product and service offerings, this positioning was seen as too restrictive and not accurately reflecting the brand's direction.
In short, they needed a wider, more compelling proposition to clients.
Designworks helped Haines gear its thinking around 'helping New Zealand businesses grow through attracting and retaining the right talent'. A much broader concept encapsulating innovations in recruitment advertising, employer branding and talent management.
Even though it's only just hit the streets, the new brand has been well received by clients, it has helped open doors and provided new opportunities, and staff are motivated and excited by the way the new brand expresses this new sense of direction.