Propelling a company from number four in the market to number one
Air conditioning company CES came to designworks seeking a powerful new consumer brand to fulfil its growth ambitions. The new name and degrees celsius logo achieved maximum cut-through and propelled HotChilly to the forefront of its sector, with 300 percent growth in both total turnover and staff numbers in the first three years since rebranding.
Deliverables: Identity and visual signature design, signage, uniforms, vehicle livery, marketing collateral, website design
Large Scale Identity, DINZ Best Awards
DINZ Design in Business Awards