Leap
Transforming a nondescript plumbing wholesaler into a leading water systems innovator
The aim was to help plumbing supplier Exel stand out from the pack, by positioning them as the most humanity-focused / environmentally-savvy plumbing company one step ahead of the others. designworks changed the company's name to Leap to signify both thinking and actions that are one leap ahead of the pack.
The frog (one of nature's most sensitive environmental barometers) symbolises the company's ability to leapfrog the competition as well as its desire to reduce the impact on the environment.
In less that two years from the launch of the new brand and offering, Leap's turnover has more than doubled and is aiming to double it again!
Deliverables: Brand strategy and positioning, identity design, marketing collateral, launch communications and interactive design
For more information please visit www.leapltd.co.nz
