Methven
Awakening the senses

designworks has helped Methven, New Zealand's oldest plumbing and tapware manufacturer, re-position themselves as Sensory Revolutionists delivering innovative bathroom experiences that awaken the senses.

The new position meant a move away from traditional, literal bathroom imagery. The result is a brand expression that is sensually evocative, ethereal and otherworldly.

In addition, a toolbox was required that would allow any design partner to bring the senses to life, creating unique yet consistent brand imagery, everytime. The Methven toolbox is a suite of elements that bring the Methven brand position to life transcending the two-dimensional with imagery that you can virtually feel, smell, taste & hear as well as see.

Says Chief Marketing Officer, Nicky Dunn: "We now have an inspiring, unique brand identity and story that has given us the confidence to proceed with our aggressive business strategies across USA, UK and Europe.

"As a direct result of the brand development work with designworks, Methven won the Design in Business award in 2008 and a Gold Best Design award in 2008. However, its the business results that are really exciting. Methven is about to launch products into the global beauty category and the packaging, collateral, website are all proof that we have achieved our objective that the Methven brand with its breath-taking brand identity, can live in both the beauty and plumbing category, all the while building the equity and power in the Methven Masterbrand. We could not have achieved this synergy without the expertise of the Designworks team.

"We feel that designworks are as passionate and excited by our brand as we are and that has assisted in the delivery of a brand expression that showcases Methven not only in our industry but in a global marketplace."

Deliverables: brand strategy, story, architecture and positioning, visual signature design, packaging, website.