Michael Hirschfeld Gallery
Supporting Wellington's art community

Since its inception in 1999, The Michael Hirschfeld Gallery in the City Gallery Wellington had exhibited Wellington art and design under the banner of the 360 Programme. When the culture of the gallery outgrew its immediate ties to its parent institution, designworks created a singular, purpose built, core identity to represent the Michael Hirschfeld Gallery as a brand and destination unto itself. New posters are produced for monthly shows at the gallery, highlighting the unique perspectives offered by each artist in contrasting and often witty ways.

Deliverables: Identity design, signage design, gallery design, exhibition poster design