Monteith's
A pioneering New Zealand brand experience
For well over a decade, designworks and DB Breweries have collectively built New Zealand's leading innovative boutique beer brand; a brand that has and still is pioneering the role and experience that a beer can deliver. Built upon the idea of 'Pioneering BeerExperiences', Monteith's sales have continued to grow in the face of an overall decline in the beer market.
Result: 400% increase in size of business
Deliverables: Brand positioning and strategy, packaging design, retail design
