A pioneering New Zealand brand experience
For well over a decade, Designworks and DB Breweries have collectively built New Zealand's leading innovative boutique beer brand; a brand that has and still is pioneering the role and experience that a beer can deliver. Built upon the idea of 'Pioneering Beer Experiences', Monteith's sales have continued to grow in the face of an overall decline in the beer market.
Result: significant growth, in a declining market.
Deliverables: Brand positioning and strategy, brand expression, packaging design, retail design.