New Zealand Post
Reinvigorating one of New Zealand's strongest trust marks
Over the past decade designworks has assisted New Zealand Post in its transformation from being a traditional postal business into a vast array of areas including couriers, document management, banking, eCommerce, international consultancy and ticketing, amongst other things.
Designworks set out a comprehensive three-phase strategy covering Vision, Signature and Experience to set a new direction for the organisation for the next century.
Deliverables: Brand positioning and strategy, brand architecture, brand identity and signature design, brand story, communications strategy, internal alignment programme, point of sale, packaging and marketing collateral.
