Growing young imaginations through reading
NZ Post Book Awards

The New Zealand Post Book Awards for Children and Young Adults are a literary institution in this country, recognising and rewarding the brightest talent in writing and illustrating for a younger audience. Major sponsor New Zealand Post was seeking to update the brand identity to raise the profile of the awards and reflect their sponsorship in a contemporary way. The new identity is inspired by the idea of going on an adventure with books, finding new pathways into imagination through stories. The Kiwi at the centre of the logo is a whimsical touch that signals New Zealand Post's pride in helping young New Zealanders discover new worlds through reading.

OVERALL WINNER – NBR Sponsorship Awards, 2008