OnGas represents three gas offerings combined in one, backed by Vector Energy, one of New Zealand's leading energy suppliers. Based on three strategic messages (simplicity, sustainability and safety) designworks developed the OnGas strategy, brand positioning and identity.

The fresh new logo has found its way onto a number of high-profile applications, from BP service station pumps to vans, trucks and LPG tanks.

Deliverables: brand strategy and positioning, collateral design, vehicle livery, signage

ongas car