Liberating the modern workplace
Oxygen

Carter Holt Harvey Shared Services was an in-house IT management business whose primary function was managing all the pragmatic things that sidetrack businesses from focusing on what really matters. designworks' task was to reinvent the brand to reflect its true value to customers in a world of increasingly fast-moving technology. The name Oxygen literally helped breathe new life into the company, creating a sense of being free from complication and able to operate without constraint.

Deliverables: Naming, identity design