Creating noise for Kiwi band
Designworks was approached by New Zealand group Shapeshifter to create artwork for their fourth album 'The System is a Vampire'. The heavy soul / drum and bass band are an international phenomenon, praised for their ground breaking live shows and unique approach to electronic music.
Designworks experimented with a number of vampiric themes in close contact with the band; finally settling on imagery that Shapeshifter felt best reflected the soulful and yet sometimes heavy nature of the tracks. Organic fang forms were created to illustrate the idea of beauty with a dark side.
The resulting album artwork was extremely well received by the band and its management. This in turn opened doors for designworks to create further collateral such as gig posters, merchandise and giveaways. The album sales for 'The System is a Vampire' reached Platinum in New Zealand and the summer tour shows were all sold out.