Giving Kiwis the dream of home ownership
In recent years the dream of owning a home seemed to drift further and further away. Prices are rising and quality is slipping. Strawberry Homes saw what was happening and decided to do something about it.
Working alongside designworks they created a fresh visual personality that broke away from other new home offerings. Playing on the company name Strawberry Homes, vibrant red and green colours were used, along with images of lush green sections, and modern architecturally built houses.
Strawberry Homes encapsulated their desire to bring people high-quality affordable homes through each individual Strawberry patch, chosen according to buyer preference.
Deliverables: Brand strategy, identity, website, advertising, marketing collateral; stationary, signage and billboard designs.