Taking a look behind the scenes
The Edge

designworks was given the task to deliver an annual report that changes perceptions and clarified the role of The Edge as Enabling (Event) Excellence.

A concept that Behind the greatest events, is an even greater story. We literally reinforced the notion of The Edge as an enabler, by telling the stories behind the shows, the conventions and the quality standard.

The front half of the report is in glossy full colour, showcasing the events The Edge has made happen on stage. The back half (backstage) delivers organisational structure and financials in black and white.