Delivering a consistent trans-Tasman brand experience
Westpac

designworks' relationship with Westpac spans more than a decade, including the 1996 merger with TrustBank. We have worked with all levels of the bank to turn strategy into action through effectively targeted communications and design executions. Notable recent work includes the production of over 100 graphic artworks for Westpac branches, as well as the awardwinning book Let's Settle This a joint venture between Westpac and the New Zealand Business Council for Sustainable Development.

Deliverables: Identity design, retail design, marketing collateral, advertising, brand value reporting, environmental graphics

Case Studies

Featured in Viva
9/10 for Soto Restaurant

DB Draught
A brand heroing its heritage

Auckland Airport
Annual Report 2011

The Warehouse
2011 Annual Report

Genesis Energy
Genesis Energy annual report 2011

Heathcote
Two for one

Air New Zealand's Black Boeing 777-300ER
Going Black for the Nation

Heineken New Zealand Open 2012
Drama Served

Redefining the RSA
That's the Spirit!

Telecom Place internal branding and wayfinding
Shifting Headspace

All Blacks Fan Clubrooms
BackingBlack HQ

Puma Love Run
Meet Someone Fit

National Museum of Australia
Canning Stock Route

Dalton Revive
Beginning a New Life

Eight and Horizon
A Duo of Luxury Brands for Skycity

Telecom BackingBlack Digital Wall
Bringing Kiwis closer to the All Blacks

The Elephant Wrestler
A Larger than Life Local for Takapuna

Little Algiers Café
The spirit of Mediterranean hospitality

Heineken by FLOX
Britomart Country Club DJ Booth

Perfect Pour Pop-Up
Heineken in the Air New Zealand Koru Lounge

Oceania
A game of two sites!

Telecom unveils its new Wellington store
Shop different

The New Zealand Dance Company
Creating New Connections to Dance

Designworks launches spatial offering
Brands in space

A first look...
Hyper Island

DINZ's Designer's Speak Series 2011
Designworkers talk shop

HOP
Helping Aucklanders Get Around

State Trustees
Wholehearted protection

Spicers
A passion for paper

City Farmers
Real hands on

Going Digital
Ensuring everyone's in the know

letsfixit.org.nz
Plumbers on tap

Telecom Digital Wall
Tweeting thoughts for Christchurch

Designworks' Christmas Gift 2010
What type of Christmas are you having?

Waitemata Sparkling Ale a finalist in UK Design Week awards
Cheers Design Week

Tui
Straight up sharper

Webb Henderson Christmas card
Rudolph's red nose causes green eyes.

Russell Douglas
Leading interactive thinker joins Designworks

Monteith's Single Source
A Product of a Pure Process

Silver Fern Farms packing an award
Coming up rumps

A Girl Called Hope
New beginnings and fresh hope

Telecom Concept Store
It's about you

Localist shakes it up
Bringing Auckland closer together

MetService 2010 Online Annual Report
Changing the outlook

Silver Fern Farms Packaging
A cut above the rest

Zealandia
The New Face of Ancient New Zealand

Sparksheet speaks to Jef Wong
Global interest in local design

Australasian Reporting Awards
Honesty the best policy for Genesis

Beer World Cup
Golden Wins Gold

Unitec
Reframing education

Southern Cross
Bringing the family together

Air New Zealand
Comfort In The Sky

Internal Communications
- Communications

Investor Communications
- Communications

Interactive Experience
- Branding

Brand Experience
- Branding

Brand Renewal
- Branding

Brand Creation
- Branding

Packaging & Product Design
- Branding

Brand Extension
- Branding

Unitec Wayfinding
Reframing Navigation

Air New Zealand
The Future of Air Travel

Telecom
Opening Doors to Graduates

Auckland Airport online report
Engaging More, Spending Less

Waitemata Pale Ale
The Golden Age

XT
The XT Testlab

Zealong
Transplanting an ancient tradition to the youngest nation on earth

Public Trust
Delivering a promise for generations to come

Monteith's
An old friend grows younger

The Temperance
Redefining traditional hospitality conventions

HainesAttract
The power of attraction

Goode Brothers
A goode honest hospitality venue

AMI
MyStory

RoyalT
Royal Treatment Online

Telecom
Establishing Telecom's Technology Edge

Tatua
Creating a dairy identity that says more than cheese

Silver Fern Farms
Creating pride in an industry

Methven
Sensory perception online

Rembrandt
Designing a season-appropriate site

Camp Quality
Having Fun

Auckland Airport
Building a reputational asset for New Zealand's Airport

Westpac
Reflect a brand's unique personality

Kordia
Using technology and interactive design to enable better business

Wayward Heir
Refining the upstart

The Building Intelligence Group
Trouble-free presenting out in the field

AMI
Adding a smile online

Leap
Making a complex subject accessible

Tasman Tanning
A fresh spirit

Auckland Airport
Reducing stress, delivering confidence

Wellington Electricity
Putting a new name up in lights

New Zealand Post
Uniting the New Zealand Post family

Export 33
33% more ways to socialise

Rembrandt
Contemporising a classic label

Brand New Zealand
Selling more than scenery

Zealandia
Elevating sustainable tourism downunder

Brand Auckland
Getting the A into G!

Air New Zealand
Helping travellers fly through

Export Gold
Creating the 'new' New Zealand beer

Strawberry Homes
Giving Kiwis the dream of home ownership

Il Casino
An apartment with soul

YoYuBrew Bar
A cultural mash-up

The Edge
Taking a look behind the scenes

Methven
Awakening the senses

Loud & Lola
Deliciously fun

Jitterbugs
Addicted to swing

The Flying Moa
Reinvigorating the best of a classic pub

The Baby Giant
Playing musical cheers

Loaded
Giving Kiwis a new way to pay

Auckland Airport
Welcoming the world to New Zealand

Right House
Putting the world to rights

Westpac
Reflecting the local character of a region

Cream Media
Fluid thinking

Vudu
Channelling Vudu power

Cuban Cut
The spirit of Cuba

Stark
Stark sophistication

New Zealand Post
Reinvigorating one of New Zealand's strongest trust marks

Monteith's
A pioneering New Zealand brand experience

Westpac
Stakeholder communications

Guardian Health Care
Putting care at the heart of a business

Barrel 51
A quality batch of bourbon

DB Draught
Reclaiming the status of a heartland brand

Keri
Fruit for life

Schweppes
Sophistication with a twist

Coca-Cola
Iconic refreshment

Freedom Farms
Championing the cause of ethically farmed food

Saratoga Winery
Capturing the unique character of a Waiheke Island vineyard

Resolute
Balancing grit and delicacy

Composite
A Composite of Marlborough's best

Agility
Branding Australia's fourth emergency service

REAL Aotearoa
Transforming stamp centres into an authentic Kiwi brand experience

Toss
Creating a fresh understanding of fast food

The HiVE
Fresh methodologies

Icehouse
A take no prisoners academic environment

The Building Intelligence Group
Raising the profile of New Zealand's foremost project managers

Sweet Louise
Taking a positive view of life with breast cancer

Sir Peter Blake Trust
Celebrating the life of an inspirational Kiwi

Gen-i
Reinventing a business for the Internet age

Oxygen
Liberating the modern workplace

ARA
The 'land brand' that launched a new state of viticulture

Huni Skincare
Reflecting the natural benefits of honey

Comvita
Natural performance

Kiwibank
Creating the Kiwi challenger brand

OnGas
OnGas

NGC
Building long-term relationships

Ballance
Repositioning a regional fertiliser company as a modern market leader

Genesis Energy
Communication Award Public Sector

Rebecca Taylor
Helping a kiwi fashion designer make her mark on the New York fashion scene

Britomart
The life and soul of Auckland's transport hub

Prorack
Adventurous thinking

Leap
Transforming a nondescript plumbing wholesaler into a leading water systems innovator

Kordia
Harmonising people and technology

Michael Hirschfeld Gallery
Supporting Wellington's art community

Te Ara
Creating a new national icon

Tasman Tanning
Rethinking how New Zealand's last tannery competes in the global market

HotChilly
Propelling a company from number four in the market to number one

Air New Zealand
Taking an inspiring journey

Marlborough Lines
Laying the facts on the line

Telecom
Making long distance calls

Westpac
Delivering a consistent trans-Tasman brand experience

Charlie's
Maximising a juicy point of difference

B_E_E
Making sustainability sexy

Tui
Branding a 21st century RSA

BrewHah!
A coffee brand worth shouting about

L&P
Refreshing a Kiwi icon

Monteith's
A pioneering New Zealand brand experience

Formway
Bringing the brand of the world's best task chair, and the firm who created it, to life

AMI
Emphasising an insurance company's leading service ethic