Zealandia
Elevating sustainable tourism downunder
Karori Sanctuary wanted to elevate the sanctuary from a loved local attraction to an internationally recognised eco-tourism destination.
The distinctive name Zealandia (the name of the landmass that broke away from Gondwanaland 80 million years earlier) is appropriate, as the award-winning eco-sanctuary gives visitors the chance to see ancient birds and reptiles that have been extinct in the wild for hundreds of years.
The visual identity - earthy orange with an interchangeable collection of striking icon - is a bold departure from the clich, green-orientated look and feel of other conservation charities; fitting for a place that breaks new ground in areas of conservation and eco-tourism.
designworks subsidised the project as part of our commitment to give back to our community, and to create differentiated sustainable businesses for future generations of New Zealanders.
