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15/05/2013/ news/
New (Fairtrade) Stuff For Breakfast
Joost Bakker on Sustainable Design
In support of Fairtrade Fortnight, Designworks hosted a ‘New (Fairtrade) Stuff for Breakfast’ this morning, with lots of Fairtrade goodies from Kokako, Harvest Wholefoods, TradeAid and All Good Organics.
07/05/2013/ news/
Storm Elvin Thorgerson
by Michael Crampin
For designers, music fiends or anyone for that matter who loves things that test the head, the passing last month of Storm Thorgerson – the world's greatest ever record sleeve designer – was a sad moment. » more
29/04/2013/ news/
Fonterra
Six Months of Progress
Designworks was delighted to be the designer of Fonterra’s annual report 2012. With the upcoming share offer to be considered – New Zealand’s largest - the design challenge we were entrusted with demanded a bold approach. » more
24/04/2013news /
Benevolent Society
Benevolent Society Brand Renewal
Benevolent Society is Australia’s first and oldest charities. As relevant as ever, Benevolent Society delivers vital support, infrastructure and services to Australian’s across the nation and continues to pioneer innovation and progressive activity as well as act as a thought leader in a wide range of social and societal development areas. » more
12/04/2013/ news/
Wellington office goes to the dogs
By Group CEO Sven Baker
There has been multiple studies that have found that having pets in the work place reduce stress levels. It certainly appears to be the case in Designworks Wellington with up to 3 canine companions joining their owners at Designworks in the office. » more
04/04/2013news /
Designworks wins Brand New Award
Benevolent Society identity awarded four star rating.
Designworks was awarded a four star rating in the 'Comprehensive Identity Program' of the annual awards for our far-reaching business transformation strategy to revitalise Benevolent Society's brand identity. » more
25/02/2013 /
Warrior Artist
Ralph Hotere inspired us.
The first artist of Maori descent to be written into the official history of New Zealand Art, Ralph's fusion of modernist european influences and traditional Maori themes created work that was truly unique and helped push New Zealand art to a new era. » more
31/01/2013/ news/
Proudly Bold and Orange
The Tui Range
The revised Tui range including a refreshed Tui Blond and the new Tui Dark. » more
17/01/2013 /
Lord Mayor's Charitable Foundation
Inspiring Philanthropy
Established in 1923, the Lord Mayor’s Charitable Foundation is a leading philanthropic organisation in Australia. » more
21/12/2012news /
Inaugural Best Effect Award Winner
Silver Fern Farms' Wins Purple Pin
A brand new category this year, the Best Effect Award measures the effectiveness of design to a company’s bottom line. » more
13/12/2012 /
DTDigital
Australia's Pioneering Digital Agency
DTDigital is Australia’s pioneering digital agency, guiding brands to the future through insight, strategy and ideas. » more
11/12/2012 /
Hi Viz Weather
MetService Annual Report 2012
Last year MetService began to transition its brand identity to better reflect the scale of its ambition - from humble traditional national corporate to global entrepreneur of world-leading IP. This year’s annual report creates a stand-out format and style for a stand-out business. » more
01/12/2012news /
Christchurch Reborn
Sven goes back into the red zone
Designworks CEO, Sven Baker, reflects on the time since the big one and Designworks' restablished office in Christchurch. » more
01/12/2012news /
A strategic move for Christchurch
Michael Prentice joins Designworks
One of the best strategic thinkers in the business has joined Designworks as Managing Director of our Christchurch office. » more
26/11/2012/ news/
Designworks Wins 8 Awards at the Australian Design Biennale 2012
Held every two years since 1992 and open to all creative studios Australia wide and beyond the awards saw well over 1000 finalists. » more
21/11/2012/ news/
Unitec YouFinder
A viewfinder for your future
With New Zealand's best educational institutes and universities vying for the attention of prospective students Unitec needed to stand out from the crowd, attracting students to their stand and providing an inspirational and educational experience that set them apart. » more
19/11/2012news /
More Purple Pins Thanks!
Jonathan Hales joins Designworks
Designworks Wellington's new General Manager, Jonathan Hales, has stated his ambition to collect more coveted Best Effect pins to add to the one awarded to Designworks for Silver Fern Farms at the recent 2012 Best Design Awards. » more
23/10/2012 /
What's the City Gallery got to do with it?
City Gallery Wellington
Before rebranding, communications around exhibitions at the City Gallery Wellington were eclectic – each was invented from scratch with few recognizable signature elements uniting them. » more
24/09/2012/ news/
Liberating and Evolving
Air New Zealand Wordmark
Evolving the Air New Zealand wordmark to align with their new brand promise, of ‘liberating travellers from the ordinary’. » more
20/09/2012/ news/
On the Inside
Intern Appreciation
Morgan Howe describes a few of the most characterisitic impressions he's picked up during his internship at Designworks. » more
10/09/2012 /
Cafe Vue 401 St Kilda Road
Vue de monde
Designworks was briefed to develop a distinct identity that sat within the current Vue de monde family, with application across a range of collateral. » more
07/09/2012 /
Hansa
Fluid Technology
Designworks was engaged to re-position Hansa; to develop a brand strategy that leveraged its ‘European’ advantage whilst distinguishing it from other tapware brands within the GWA portfolio. » more
06/09/2012/ news/
Fuzzy Logic
A Handmade Website for Lovers of Lo-Fi
'Fuzzy' is a music/film project and website for the Baby Giant. A collaboration between photographer and band member Chris Williams of Black Box, designworks' own Douglas Bamber and Baby Giant. The site is an environment for the seven 'songfilms' of Fuzzy that acts as a strangely stark backdrop for each. Central to the site is Williams' nightscape image, where a series of the band's favourite things are found seemingly discarded on a footpath.
06/09/2012 /
University of Canterbury
What if a university was relevant?
You didn't need a degree to realise the challenges facing the University of Canterbury late last year. The roll was down by 19% and falling. » more
05/09/2012/ news/
Connected Digital Experiences
Telecom LED Wall
Telecom works with Designworks to create a digital branded experience for travelers at the Auckland Airport. » more
05/09/2012 /
Delivering Out There Thinking
oOh! Media
When Network and Media Puzzle merged they looked to Designworks to help set them on a path for future growth. » more
05/09/2012 /
Melbourne Airport Property
Position A
Melbourne Airport Property sits within one of Australia’s most significant infrastructure assets and manages over $1billion in property assets. » more
05/09/2012/ news/
DW likes
Aesop
'Why make something ugly when it can be interesting?'' asks Dennis Paphitis, founder of the Australian skin-care brand AESOP. Since its launch in 1987, the brand has held steadfastly to the belief that good design can improve lives. » more
04/09/2012 /
2 Constitution Avenue
Joining the dots between tenants and landlords
2 Constitution Avenue is a building reborn, offering quality office space with fully upgraded amenities, strategically located within Canberra. » more
04/09/2012/ news/
Christchurch pop-up container branch
Kiwibank and NZ Post Flashbranch
The brief to Designworks was to create a temporary, self-contained space that would provide a quick and sustainable solution for retailers in Christchurch’s post-earthquake environment, amidst a host of other pop-up retail. » more
04/09/2012/ news/
Soto In Interior Magazine
The September Issue
Soto is featured in the September issue of Interior Magazine. » more
30/08/2012/ news/
Sending Made Simple
NZ Post Simplified Sending
Simplified Sending is a complete worldwide sending and packaging system from New Zealand Post that radically simplifies both the process and packaging presented to users. » more
15/08/2012/ news/
The Colours of Summer
Havaianas
Designworks’ Spatial Team was asked to create a fitout for Brazilian jandals brand Havaianas’ semi-permanent store in Britomart. In contrast to its high-street neighbours, the retail space is colourful and brightly lit- a reflection of the brand essence- fun, fresh and a reminder to not take yourself too seriously. » more
14/08/2012/ news/
Straight from the Orchard
Monteith's Crushed Apple + Pear Cider
Launched before the cider trend properly exploded onto the New Zealand market, the success of Monteith's Crushed Apple Cider soon led to a Pear variant, and the need for a new 12-pack range. » more
13/08/2012 /
The Power of Firsts
First Foundation
Communicating the magic of tertiary scholarships provided by the First Foundation. » more
10/08/2012 /
Cafe Vue Melbourne Airport
Vue de monde
Following on from the success of Cafe Vue 401, two new locations were opened at Melbourne Airport – an express station in the main terminal and a sit-down café for those waiting to board. » more
07/08/2012/ news/
Creating New Connections To Dance, From Elite To Street
New Zealand Dance Company
With the launch of their first show we look at how the brand is working to change the face of dance in New Zealand. » more
04/08/2012/ news/
Help Us Help You
Coastguard Tradeshow Stand
When Coastguard’s Northern Region approached Designworks to create their 2012 Hutchwilco Boat Show stand, they had an objective clearly in mind: to drive community awareness, and to increase public support of them as the charity saving lives at sea, through selling memberships. » more
20/07/2012 /
Royal Mail Hotel
Branding Australia’s Premier Destination Dining Experience
Royal Mail Hotel is a destination venue located in rural Dunkeld Victoria. » more
08/07/2012 /
Cafe Vue Heide
Vue de monde
Café Vue at Heide is nestled in the beautiful grounds of the Heide Museum of Modert Art. » more
05/06/2012/ news/
Super Properties
ISPT
Australia’s largest non-for-profit property funds manager ISPT develop and manage some of the country’s most successful properties. » more
17/05/2012/ news/
A bolder take on ‘New Horizons and New Altitudes’
Auckland Airport Interim Report 2012
Following on from the 2011 Auckland Airport Annual Report, the 2012 Interim Report takes the “New Horizons and New Altitudes” theme one step further, symbolizing the airport's new operational benchmark- a new normal that will be constantly maintained. » more
16/05/2012/ news/
9/10 for Soto Restaurant
Featured in Viva
Soto gets a 9/10 and Designworks gets a mention in New Zealand Herald's Viva Lifestyle Magazine. » more
07/05/2012/ news/
Designers Speak
Cultural Exchange at Britomart
The DINZ Designers Speak event, sponsored by Dulux, brought together a range of professionals and disciplines to talk about the development of the Britomart precinct. » more
06/05/2012 /
Dalton
Revive Promotional Notebook
Designworks were engaged by Dalton to design a promotional notebook for the production and design community to launch and communicate the key features of the new Revive stock. » more
24/04/2012news /
2012 Anzac of the Year
The Student Volunteer Army
Compassion and commitment their most powerful weapons. » more
16/04/2012 /
Air New Zealand Industry Training
Aviation Institute
Aviation Institute is Air New Zealand's industry training school for cabin staff, pilots and ground support crew. » more
02/04/2012 /
Bar Pulpo - Movida
Airport Retail Services
When Frank Camorra – owner of the successful Tapas Bar, Movida, decided to open a venue at the Melbourne International Airport, Designworks was engaged to develop the signage and collateral. » more
01/04/2012 /
New Gen Coal
New Gen Coal
Designworks worked with Lawrence Creative and Dirty Puppet to design the artwork for a series of animations for New Gen Coal. » more
28/03/2012/ news/
The Art of The Unexpected
BinBin Deluxe
A gritty, new venue for Takapuna's Hurstmere precinct. » more
26/03/2012/ news/
Talent wanted for Sydney
Interactive Designer and Producer
We are looking for two new Designworkers in our Sydney office to join our growing Interactive team. » more
25/03/2012 /
Vue de monde reaches new heights
Vue de monde Rialto
Vue de monde reaches new heights. » more
21/03/2012/ news/
Hello Yello
Designworks expands in Sydney
In a move that will create the largest strategic brand design practice in Australasia, Designworks has expanded its Australian presence by welcoming leading branding business Yello Sydney into the Designworks Group. The expansion in Sydney is a continuation of the firm's regional growth strategy and expands its spatial and interactive offering across the Australian market place and into Asia. The addition of Yello to the Designworks family adds considerable weight to the Group's position
27/02/2012 /
Designworks takes out STW Awards - Again
Triple Star Struck
For the third consecutive year Designworks has taken out a much coveted Red Star award at the STW leadership awards in Sydney. The award recognises the most outstanding creative product in the STW Group and it the same category Designworks took out last year. » more
27/02/2012 /
Australia Post
Postpak range
The Postpak range consists of parcel packaging products sold at all Australia Post outlets, including mailing boxes, tough bags, padded bags, tubes and other packaging accessories. » more
20/02/2012news /
People driven people
Australand
Australand was well respected within industry circles as one of the most successful diversified property groups in Australia, but their public profile didn't match their industry status. » more
17/02/2012news /
A bright light has passed
Lloyd Morrison
Visionary leader, passionate New Zealander. » more
17/02/2012 /
The heart of the outback
R.M.Williams
There are few brands in Australia that inspire the passion that R.M.Williams does. Lovers of the brand stick the famous longhorn logo to their cars and tattoo it on their skin. » more
15/02/2012 /
Smart. Simple
Gainsborough G+
Mid last year, Gainsborough approached Designworks Melbourne with an opportunity to assist with the development and launch of a new product - the first of its kind in Australia. The product: a unique home access system that provided remote access to users’ front/back home doors, as well as operating other features such as alarms, garage doors, external lights, front gates, all from a single key. » more
15/02/2012 /
Australasia’s stand out packaging partner
Colorpak
When Colorpak purchased Carter Holt Harvey packaging in 2010 and their workforce swelled there was a need to cement and further develop Colorpaks’ position as a market leader in packaging in Australia. » more
15/02/2012 /
Smart, future focussed design
Four National Circuit
Incorporating all the hallmarks of smart, future focussed design, Four National Circuit is the latest Canberra based commercial development from Industry Superannuation Property Trust (ISPT). » more
15/02/2012 /
A sandwich pack with a difference
Café Vue
When Café Vue identified an opportunity to target passengers at Melbourne Airport wanting a quick and tasty food solution they approached Designworks Melbourne to create a sandwich pack with a difference. » more
15/02/2012 /
Twisted thinking
Smirnoff Twist
Smirnoff is a classic, so when we developed a new ready-to-drink range to extend the Smirnoff portfolio, we needed to create something that avoided the sticky nastiness of many ready-to-drink products. » more
15/02/2012 /
Future growth
Yates
Projects often look simple on paper; grow the category, educate and motivate the next generation of gardeners. » more
15/02/2012 /
Krush Bar
KFC
We started the project with a blank sheet of paper. We had a range of brand new, great tasting liquid snacks, a mission to connect with Gen.Y and an objective to open up KFC to new usage occasions at new times of the day. » more
15/02/2012 /
Old is new again
Argyle
The Argyle is a bar located in a listed building in the heart of the Rocks on Sydney's harbour foreshore. It's a bar with attitude and the brand needed to reflect this attitude whilst paying homage to the history of the old woodshed that houses the venue. » more
15/02/2012 /
Two for one
Heathcote
The Australian wine market is flooded with brands of varying quality and provenance, so when two leading winemakers came together to produce a premium Australian Shiraz for boutique wine cellars, export and fine dining, we had to avoid the cliches which unfortunately dominate. » more
15/02/2012 /
Business outside the square
Goodman
When Macquarie Goodman merged with three leading international property groups to create the world's foremost commercial and industrial property business, we were commissioned to align the newly merged teams behind a common single vision and create a brand that revolutionised the category. » more
15/02/2012 /
Doing the right thing for customers right now
Westpac
We have worked with Westpac for well over 15 years, so the opportunity to refresh the brand of Australia's first bank, was an opportunity to do something special. » more
15/02/2012 /
Beyond compliance
Qantas
Annual reports are a big deal, you can't make mistakes. But annual reports can be so much more than simple compliance pieces. They are fully audited statements of intent and can express more than numbers, they can express what the organisation believes in. » more
15/02/2012 /
Fresh and refreshing
Mount Franklin
Mount Franklin is Australia's leading water brand, but familiarity often breeds contempt. » more
15/02/2012 /
Recognising an Australian pioneer
Grinders
Our job is often not to create something new, but to simply uncover the story that already exists. » more
15/02/2012 /
Fresh and full of flavour
Goulburn Valley
Goulburn Valley is a real place and the fruit bowl of Australia. So we faced an interesting challenge when we had to combine Australian natural taste cues with international brand guidelines from the brand's parent company. » more
15/02/2012 /
Fresh face for an elder statesman
El Jimador
el Jimador is the biggest selling Tequila in Mexico and arguably the world's finest blue agave tequila. » more
15/02/2012 /
An Aussie abroad
Breville
Breville was a successful Australian brand, but had the vision and drive to be a successful international brand. » more
18/01/2012news /
That's the Spirit!
Redefining the RSA
Setting the platform for the next 100 years. » more
17/01/2012 /
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Going Black for the Nation
Air New Zealand's Black Boeing 777-300ER
Air New Zealand unveils livery of its newest Boeing 777-300ER, the world’s largest commercially operated aircraft to be painted all black, touching down in New Zealand for the first time today at Auckland International Airport. » more
13/12/2011 /
Shifting Headspace
Telecom Place internal branding and wayfinding
Graphics to welcome, guide, engage, question, and inspire staff. » more
23/11/2011news /
Thinking Big
Top 200 Awards November 24 2011
Designworks partners with the Top 200 Awards to celebrate the best in business for 2011. » more
14/11/2011 /
Genesis Energy annual report 2011
Genesis Energy
Genesis Energy wanted to capture the burgeoning digital information revolution happening in today's energy market. This revolution is quickly giving consumers more choice and control over their power usage and supplier. » more
09/11/2011news /
STW Nextness
On the Mind of Laura Ford
Auckland Office's Design Researcher, Laura Ford, edits a guest post for NEXTNESS. » more
02/11/2011news /
A Girl Called Hope Fundraiser
Walk for Hope
A Girl Called Hope's Walk for Hope helping young women to transform their lives. » more
23/10/2011 /
Bringing Kiwis closer to the All Blacks
Telecom BackingBlack Digital Wall
As principal sponsors of the All Blacks, Telecom wanted to create an interactive and engaging experience that would celebrate the team and bring fans closer to the All Blacks. Beginning with the Tri Nations and then moving onto the Rugby World Cup the aim was to create an exciting means to rally support for the national team. And what better way to do this than to get the inside information from the All Blacks themselves – the
22/10/2011news /
BackingBlack HQ
All Blacks Fan Clubrooms
Telecom's All Black Fan Club for Rugby's biggest celebration. » more
16/10/2011news /
Pentaward Gold Winner
Monteith's Single Source
Monteith's Single Source packaging has been awarded Pentaward Gold for 2011. » more
11/10/2011 /
Canning Stock Route
National Museum of Australia
Designworks was approached by National Museum of Australia to help design collateral for a large upcoming exhibition named ‘Yiwarra Kuju:The Canning Stock Route’. The exhibition tells the story of the Canning Stock Route’s impact on Aboriginal people, and the importance of the Country that surrounds it, through the works of senior and emerging artists. Designworks was involved in creating the exhibition catalogues, student education packs, teachers
10/10/2011 /
Meet Someone Fit
Puma Love Run
Meet someone fit! A fun run with a cheeky twist was the idea behind the Puma event held in Melbourne earlier this year. The Puma Love Run, which was held on the weekend of Valentines Day, called for all runners single or not, to either celebrate their love or look for love. Branded and designed by Designworks Melbourne, this first time event, had the nostalgic look of love tattoos and involved commissioning local artist Rik Lee to illustrate hero imagery. The branding consisted of
03/10/2011news /
3rd Place Overall!
First Light Shine Bright
The Meridian First Light team have capped of an amazing run by placing third overall at the U.S. Department of Energy Solar Decathlon. After running mid pack for a while, the team came on strongly, taking out the engineering prize – and that was without any engineering students being on the team! Congratulations from Designworks and all the other sponsors who have put so much into this great achievement. Designworks staff donated their time to create the First Light
02/10/2011 /
Beginning a New Life
Dalton Revive
Designworks Melbourne were asked to develop a promotional piece for Dalton’s recycled ‘Revive’ product. The solution was a book about ‘Beginning a New Life’ inspired by the courage and optimism of people embarking on new lives in Australia. Printed on paper which has been given a new lease of life through its recycled credentials, the book tells of stories and experiences of eight migrants, all different but all looking for better lives for themselves and their families.The book
01/10/2011 /
Create the space to learn and grow
Furnware
Furnware approached Designworks with an inspiring story, a brilliant product and the opportunity to expand into new markets. Dedicated to comfortable furniture solutions for schools, Designworks helped position Furnware as the experts in creating learning spaces that inspire students and deliver results. To support Furnware’s belief of enabling students the space to learn and grow, Designworks also helped create a refreshed and modern identity, Furnware brandbook, catalogues
06/09/2011 /
A Larger than Life Local for Takapuna
The Elephant Wrestler
Heroing a local legend, The Elephant Wrestler on Auckland's North Shore opens. » more
02/09/2011 /
The spirit of Mediterranean hospitality
Little Algiers Café
Little Algiers on Auckland's Karangahape Road offering a little slice of Mediterranean hospitality. » more
25/08/2011news /
Ideas Art
Bringing Back Craft
Designworks' Auckland office gets a new piece of art installed by Anzac Tasker. » more
21/08/2011news /
Keep Believing
Black Friday Trust Charity Auction
Designworks supports the Black Friday Trust's Black Tie Dinner and Charity Auction. » more
04/07/2011news /
Shop different
Telecom unveils its new Wellington store
Empowering New Zealanders to get more out of their technology. » more
28/06/2011news /
Telecom Concept Store Wins
Red Awards 2011
Challenging conventions reaps reward. » more
14/06/2011news /
Work Choice Day
A Day in the Life
Designworks Auckland Office hosts Avondale College students for Work Choice Day. » more
10/06/2011news /
Brands in space
Designworks launches spatial offering
Top designer Clark Pritchard is joining Designworks to head up its new Spatial Design Division. » more
03/06/2011 /
Creating New Connections to Dance
The New Zealand Dance Company
Creating a dance company that brings together the spirit and talent of NZ dance. » more
31/05/2011news/ /
In With The Dragons
Dragon's Den
Last week saw Designworks involvement in an University of Auckland Business School initiative held at the main campus. » more
19/05/2011news /
That's Gold!
Welly Golds
Designworks took out the Creative category at this year’s Wellington Gold Awards. » more
19/04/2011news /
Designworkers talk shop
DINZ's Designer's Speak Series 2011
Paul Johnson and Devin Fennell give talks for DINZ's Designer's Speak Series 2011. » more
14/04/2011news /
Designworks digs for gold in the capital
Wellington Gold Awards
Recognition at region's premier business event. » more
04/04/2011 /
Inspiring people with a passion
William Angliss
Celebrating out of the ordinary careers. » more
04/04/2011 /
Bank of Melbourne
The bank of nowhere else
In Victoria the opportunity existed to position a bank as the first choice, a super local preference to the big four, a bank that will never exist in any other state or region with products and services tailored to the people of Melbourne and Victoria – that bank is the Bank of Melbourne. » more
04/04/2011 /
Wholehearted protection
State Trustees
State Trustees has been a bedrock of institutional financial and legal assistance in Victoria for over 70 years. Respected and trusted, over time the organisation had become rather product focused and wanted to refocus on the people it was there to help. » more
04/04/2011 /
Competitive agility
ASG IT Solutions
ASG has been a notable success story in Australia’s IT business solutions industry. » more
04/04/2011 /
Connecting the cancer council network
Cancer Council Australia
Talking to all audiences. » more
04/04/2011news /
Letsfixit flush with success
Letsfixit update
More than 150 households fixed so far. » more
11/03/2011think /
Transforming companies by design
Sven talks to Management Magazine
Where logic meets magic. » more
25/02/2011news /
Tweeting thoughts for Christchurch
Telecom Digital Wall
Wanting to do whatever they can to support the people of Christchurch, Telecom and Designworks have worked together on using the digital wall at Telecom's head office as a live Twitter feed of several earthquake-related keywords such as Christchurch, Canterbury, Earthquake etc. The content is live and unedited – warts and all –which artfully conveyed the mood of the nation. It is a truly engaging and deeply moving experience to see the thoughts and kind
18/02/2011news /
Designworks' star shines bright – again
The STW Awards
Top creative product out of 80 Australasian agencies. » more
02/02/2011 /
Better food for everyone
Freedom Foods
Freedom Foods has been around for 20 years and is a leading specialist food manufacturer for people with food allergies and intolerances. » more
23/12/2010/ think/
What type of Christmas are you having?
Designworks' Christmas Gift 2010
In honour of all things lo-fi » more
20/12/2010news /
Cheers Design Week
Waitemata Sparkling Ale a finalist in UK Design Week awards
The Prince of Ales goes to London. » more
13/12/2010 /
Rudolph's red nose causes green eyes.
Webb Henderson Christmas card
Generating Xmas envy. » more
02/12/2010 /
Putting a new name up in lights
Wellington Electricity
Creating a new lines company brand at the flick of a switch. » more
28/11/2010/ news/ /
Leading interactive thinker joins Designworks
Russell Douglas
"I always knew I was going to come out to New Zealand, because my wife's a kiwi." Good news for Designworks clients, as Russell Douglas, the newly appointed Head of Interactive at Designworks brings with him more than 17 years top creative agency experience and a rare blend of management, creative and marketing skills. Working with some of the U.K.'s most recognised and admired brands – such as Barclays, Dorling Kindersley, 02, Radisson Edwardian, Standard
23/11/2010news /
Coming up rumps
Silver Fern Farms packing an award
Innovative thinking recognised. » more
18/11/2010think /
Where's the value?
Design thinking in action
Hear how design thinking drives business growth. » more
17/11/2010news /
Doing a little for the little ones
Project Born
Designworks is proud to be a Gold sponsor of the New Zealand Neonatal Trust's Project Born fundraising event in Wellington. » more
27/10/2010 /
Bringing Auckland closer together
Localist shakes it up
Delivering better information at a local level. » more
19/10/2010 /
Changing the outlook
MetService 2010 Online Annual Report
Shaking perceptions to reflect the truth of a leading innovator. » more
18/10/2010 /
The Big Red Tractor Rides Again
Pauatahanui School
Giving an old favourite a fresh coat of paint » more
15/10/2010news /
Helping First Light shine even brighter
Designworks chips in
Helping local talent on the global stage. » more
06/10/2010news /
Monteith's Mine Gold
2010 Best Awards
Designworks wins medals across the board. » more
05/10/2010news /
Painting the skies black
Air New Zealand shows its true colours
Support for our national game goes to new heights. » more
01/10/2010 /
A cut above the rest
Silver Fern Farms Packaging
Building the new New Zealand Standard at point-of-purchase. » more
01/10/2010 /
A Product of a Pure Process
Monteith's Single Source
To hero the process and philosophy of ‘beer of origin’. » more
29/09/2010news /
roundabout conversations
Designworks launches stunning exhibition
Huang Yan, Chinese Landscape Face Painting - Summer, 2007 » more
23/09/2010think /
The power of your brand
The new rules of engagement
Michael Crampin talks to Management Magazine » more
22/09/2010 /
Understanding the new world
Top 200 Awards
Provoking thought around potential future scenarios. » more
03/09/2010news /
Designworks shows it's still one of the best
Best Awards' Finalists Announced
Designworks up there with the BeST. » more
02/09/2010news /
Minimal Mammal
The Phoenix Foundation win
It's official – Paul Johnson crafted something special for The Phoenix Foundation's fourth album. » more
12/08/2010 /
Framing art with diamonds
City Gallery
Creating a frame for a cornerstone local institution. » more
05/08/2010 /
The New Face of Ancient New Zealand
Zealandia
Creating a brand with enough clout for an 80 million year old story is not a common job. And the chance to design the wrapping for a prehistoric experience is an extraordinary opportunity. » more
08/07/2010think /
Global interest in local design
Sparksheet speaks to Jef Wong
Global branded media and travel marketing blog Sparksheet looks down under. » more
28/06/2010news /
Honesty the best policy for Genesis
Australasian Reporting Awards
Four in a row for Genesis at the ARAs » more
27/06/2010think /
Foreign Correspondents
Cannes – the final cut
Vodka, McDonalds, Japanese design and thoughts of home. » more
26/06/2010think /
Foreign Correspondents
Design works in Cannes II
The next installment from Nicki and Damian. » more
25/06/2010news /
Who do you trust?
Attitude New Zealand survey
Kiwis name their most trusted brands. » more
22/06/2010think /
Foreign Correspondents
Design works in Cannes
Nicki and Damian share their thoughts from the Cannes Lions International Advertising Festival. » more
22/06/2010think /
China Does Big Well
Searching for scale
Designworks’ interactive design specialist Rob Brough flew to China for four days to find the biggest and best LED screen he could. » more
01/06/2010 /
Bringing the family together
Southern Cross
Rejuvinating New Zealand's largest non public health funder and provider » more
31/05/2010think /
Readers & Writers
A Fantastic Festival
Michael Crampin shares his 2010 Auckland Readers & Writers Festival experience » more
21/05/2010news /
Designworks supreme winner
Vero Awards
Designworks has tasted more success after taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards. » more
12/05/2010think /
Field Trip
G-Star Raw
Noel and Jef recently popped over to Sydney for a conference, and while there checked out the retail presence of one of their mutual fashion faves, G-Star Raw. From the bomb blanket curtains of the changing rooms, to the custom industrial furniture and lighting; the details of the brand’s clothes have been translated to every element of the store interior. The flagship store simply exudes G-Star Raw and every touch-point has been utilized as a great opportunity. Product names also reflect the toughness
30/04/2010 /
Opening Doors to Graduates
Telecom
Telecom approached Designworks to help bring together their graduate offering into a more engaging and powerful proposition. The telecommunications giant has three diverse graduate programmes aimed at final year university students. They offer graduates a three-year accounting programme, a two-year leadership development role or a technical cadetship. Telecom needed a single concept to act as an umbrella for their graduate programmes, which could be communicated across many
15/04/2010/ / news/
Comfort In The Sky
Air New Zealand
CNN showcases Air New Zealand's revolutionary Skycouch, bringing a new era of relaxation, privacy and sociability to air travel. For an inside look at the process, watch the video here. » more
14/04/2010/ / news/
The Future of Air Travel
Air New Zealand
“The ability to relax and recline flat in economy is something that every airline in the world has talked about, but never delivered,” Ed Sims from Air New Zealand says. Air New Zealand has delivered Skycouch; a row of three seats that converts to a lie-flat platform, allowing two adults to lie together like they would on a couch at home. The ticket price for buying all three seats is the equal to approximately 2.5 normal fares. “For those who choose,
13/04/2010 /
Reframing Navigation
Unitec Wayfinding
Designer Matt Hammond has recently been working on a wayfinding system for Unitec. This part of the project has been designed to direct students and visitors to information centres on the three campuses around Auckland. Here’s a sneak peek of the signage – part of a wider work in progress to reframe the Unitec experience. Who knew you could achieve gradients of colour with a simple road marking machine! » more
06/04/2010think /
100% Homely
The Rugby World Cup sales challenge
Sven Baker and Michael Crampin explain why selling the Rugby World Cup is a challenge for all of us » more
01/04/2010news /
Designworks' Fellow Named HP Future Designer
Anzac Tasker
Designworks' Fellow Anzac Tasker wins HP Future Designer Award » more
30/03/2010think /
Easy to knock, hard to do
Olympics Pictograms & Branding
Designer Devin Fennell takes a look at the history of Olympic branding » more
29/03/2010news /
Letterpressed
MOTAT Fieldtrip
Some photographs from DWA's March trip to the print shop at MOTAT. The team got a intimate tour around the facility, and an education; learning how long it took to set a newspaper using movable type, pressing speeds, and the history of Heidelberg. It was a typographer's dream and an inspirational day out. Thanks to the team at MOTAT! » more
29/03/2010news /
Urbis Designday
Anzac Wins
Urbis’s recent Designday was a good one for Auckland designer Anzac Tasker. He showcased four typographic installations alongside his 'How Matters' publication at Simon James Showrooms; under the category of Future Designers. Anzac's work discussed the relationship between the handcrafted and technology within the graphic design discipline. He used 3-D typography as the vehicle to visualise this concept. It proved to be a hit on the day, with many of the 1500 or so punters who attended enjoying
29/03/2010think /
Typographic NYC
Signage Survey
A quick snapshot of signs found in New York City » more
29/03/2010think /
The Big Apple
NYC Studio Visits
Designworkers visit ESI Design and Fahrenheit212 in NYC » more
26/03/2010 /
Engaging More, Spending Less
Auckland Airport online report
With a substantial amount of equity residing in its new brand, and an exciting growth strategy to talk about, Auckland Airport wanted its 2009 annual report to build on the momentum already created and make its story incredibly accessible online And in a sector facing huge economic turbulence and the consequent challenges – it also needed to save serious money. After a competitive tender process, designworks was selected for its proposed
22/03/2010 /
If Your Image Doesn't Work Put a Dog In It
Best Design Awards Book
In 2007, following a long absence from New Zealand bookshelves, the Designer’s Institute of New Zealand decided to revive the Best Design Awards ‘book’. As a platinum sponsor of DINZ, designworks committed to design a series of three annuals for the award years 2007, 2008 and 2009. Our home-grown design annual and awards catalogue features finalists and winning entries in product, spatial, graphic and interactive design categories.
22/03/2010 /
The Golden Age
Waitemata Pale Ale
DB breweries approached Designworks to create a ‘celebration pack,’ commemorating eighty years of brewing history, which was to be given as a Christmas gift to both their staff and clients. The idea was to bring back a cherished ‘pioneering beer’ – the Waitemata Sparkling Pale Ale – in mint condition with stories that evoked the ‘golden age.’ First brewed back in 1930, Waitemata was referred to as 'The Prince of Ales' and 'Today's Great Drink.' For the design
18/03/2010 /
Platinum Sponsorship
DINZ
Designworks are a Platinum Sponsor of the Designers Institute of New Zealand » more
03/03/2010think /
Norm inspires design leadership
Norm Hewitt talks
Norm Hewitt and Designworker Anzac Tasker challenge the rest of the team to step up and show their unique brilliance. » more
03/03/2010news /
Zealandia Gains International Recognition
Zealandia
Zealandia, formally the Kaori Sanctuary, based in Wellington, has been named in British newspaper The Guardian’s Green Travel List 2010. The List aims to give recognition to companies worldwide that have shown commitment to both their community and the environment. More than 200 travel and tourism companies across the globe were surveyed for the Green Travel List. They were judged on what action they took to limit their carbon footprint, promote water conservation, biodiversity
03/03/2010news /
Designworks shines
STW
Designworks has been awarded a 'Red Star' for most improved company in the STW group. » more
19/01/2010news /
Selling Tea to China
Zealong
The Country Life show on Radio New Zealand caught up with the Zealong team at their tea plantation in New Zealand's Waikato region. Zealong is the first company to grow Oolong tea outside of China, Taiwan and Vietnam. designworks, in partnership with JWT, developed the name, branding and packaging concept for Zealong. To listen to the show on Radio New Zealand, click here. To view the case study click here. » more
13/01/2010news /
designworks' support recognised
Vero Awards
designworks named finalist in 2010 Vero Excellence in Business Support Award » more
12/01/2010news /
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Sven talks to Prodesign
Prodesign article
Louise Lawton talks with Sven Baker, managing director of designworks » more
11/01/2010 /
Transplanting an ancient tradition to the youngest nation on earth
Zealong
Designworks, in partnership with JWT, developed the name, branding and packaging concept for Zealong, premium quality Oolong tea grown near Hamilton, New Zealand - the first Oolong tea to be grown outside of China, Taiwan and Vietnam. Oolong is a luxurious ceremonial tea prized in Chinese culture for its purity. When on a trip to New Zealand more than ten years ago, the Taiwanese
22/12/2009news /
Promoting New Zealand abroad
NZTE
Promoting New Zealand's business acumen by leveraging our performance in rugby » more
16/12/2009 /
Reinventing the Experience
Store of the Future
New Zealand Post came to us to help them create the 'Store of the Future' - a joint venture with Kiwibank. The idea was to create a space that would give each visitor a sense of refreshing ease - whether dashing in for stamps and bill payments or a high value consultation around Kiwibank services. The concept was focussed around the plan that this would be where 'things to do get done.' designworks launched an intensive period of retail strategy
09/12/2009 /
Delivering a promise for generations to come
Public Trust
The refreshed Public Trust identity reflects the brand's unique competitive advantage in today's fast-moving and often temporary financial services sector. It delivers a promise that only this brand can guarantee its customers ie: we'll be with you for generations to come. The true value Public Trust offers is intergenerational asset management. The aim in rebranding was to tell that legacy story and to grow the brand's relationships with more New Zealanders at
12/11/2009news /
designworks fellow opens up his exhibition
Anzac Tasker
Anzac Tasker has opened up his end of year exhibition » more
01/10/2009 /
An old friend grows younger
Monteith's
With the proliferation of more youth orientated brands and changing tastes, the much loved Monteith's had become a little out of time. It was authentically old, but needed to be authentically cool. Our challenge was to strengthen and deepen the brand moving it on a generation, giving it the ability to be loved by more people on more occasions without losing any of its rich provenance and pioneering West Coast spirit. The signature 'barn door' label evolved to the appearance
11/09/2009 /
Redefining traditional hospitality conventions
The Temperance
Unknown to Wellington, what was then The Temperance Hotel, was about to be transformed into a supersite The Temperance bar as you know it today. DB Breweries wanted to build a new place for sociability in New Zealand, a place where there was something for everyone. designworks' task was to create a space that could transform day and night, capture the heritage of the building, be a sports venue, but not a sports bar. A place for the masses, but had feelings
11/09/2009news /
Studenty students!
Wellington College
Three 7th form students from Wellington College recently spent a couple of day at designworks, getting a taste of what being a brand designer is all about » more
03/09/2009 /
Playing musical cheers
The Baby Giant
The brief was simple: “Mate, can you design us something happy?” The objective: to design an identity for pop pretenders, The Baby Giant. Hailing from the Waitakere ranges, rarely leaving their Oratia garage, The Baby Giant create little songs of a mythical status – requiring a big, bright and colourful identity that expressed the happy optimism of their folk melodies. Type elements are reconfigured as baby building blocks, occasionally mutating into giant-size letterforms with
26/08/2009news /
DW in the DomPost!
Article
Advertising is bottom of the to-do list at designworks, a major shift since the company began in the 1980s. Having started with the company straight out of design school 23 years ago, managing director Sven Baker can attest to the shift in focus. Mr Baker defers to a general theme when asked what designworks does. Brand consultancy is as close as he gets to a definitive description. Only part of their out-put is what people think he does. We are not an advertising company." AMI's smile
15/08/2009 /
The XT Testlab
XT
In conjunction with the launch of the Telecom XT Network designworks helped to create the XT Testlab at Fieldays in Mystery Creek, Hamilton – the largest agricultural event in the southern hemisphere. Once inside the TestLab, people were greeted and invited to test the new XT network (launched on 29th May 2009) via display laptops and mobiles, live to the network. A Play Station was set up, challenging guests to play the Gran Turismo game – with one lucky guest winning a ride in the
04/08/2009news /
Redesigning PostShop reinventing the experience
Store of the Future
An intensive period of retail strategy, experience design, prototyping and testing, culminate this weekend with the launch of the new PostShop store of the future in Ellerslie and a franchise store within Paper Plus at Botany Junction. » more
23/07/2009 /
The power of attraction
HainesAttract
We've recently worked with Haines, who were known as 'the recruitment advertising agency', on evolving their brand. In the face of a radically changing employment market and with the development of a wide range of innovative product and service offerings, this positioning was seen as too restrictive and not accurately reflecting the brand's direction. In short, they needed a wider, more compelling proposition to clients. Designworks helped Haines gear its thinking around 'helping
23/07/2009 /
A goode honest hospitality venue
Goode Brothers
Designworks was asked to create an identity for a hospitality venue with a new skew on going out. A place that makes it easy for you to live well, socialise, and be responsible at the same time. The Goode Brothers name represents the idea of a family tradition focused on good living. Goode Brothers stands for good gourmet eating and drinking. It's a fresh and down to earth experience, which the identity had to reflect. The result is driven by an energetic colour palette,
16/07/2009 /
MyStory
AMI
Designworks was given the task to create the ultimate "treasure chest" for storing early childhood mementos. Parents Inc. wanted an enduring and uniquely kiwi product that would inspire families to record and celebrate milestones. We created an organiser for a child's hopes, dreams and adventures. The album is built to last a lifetime. Fabric covered and case bound, with 160 pages featuring themed sections, primed with creative thought-starters, inspiring parents to pass on "heart treasures" to the next
14/07/2009 /
Royal Treatment Online
RoyalT
Banks Group, one of New Zealand's most successful footwear retailers, wanted to unite their collective product offering under one new brand that reflected their dedication to customer service. We created a strategy to make shopping a pleasure and created the name RoyalT the brand that gives you, the shopper, the royal treatment. The jewelled crown rests atop the distinguished, upper case T resembling a crest or royal seal which is shorthand for The Royal Treatment. The traditional
14/07/2009news /
HotHouse exposed
HotHouse exposed
designworks is excited with the ignition of TheNewDowse's programme, HotHouse a dedicated place that celebrates brave new ideas » more
15/06/2009news /
Telecom XT TestLab a huge success
Telecom XT
designworks is delighted with the positive response from guests who entered Telecom's XT TestLab at Fieldays in Mystery Creek, Hamilton the largest agricultural event in the southern hemisphere. » more
26/05/2009news /
Eager young minds
Western Spring College
designworks recently played host to a group of students from Western Springs College in aid of Workchoice Day 2009. Fifteen eager young minds interested in design, descended upon the studio for a morning. » more
26/05/2009news /
Models test shower in public
Methven
During the second week of May, Methven drew some attention to their new HomeSpa range. In the window display of their Queen Street store, the people in the streets of Auckland were able to watch two gorgeous models demonstrating Methven's new Satinjet technology. » more
15/05/2009 /
Establishing Telecom's Technology Edge
Telecom
Telecom is on a journey to re-establish its credentials as the leader in telecommunications and be the standard bearer for the category in New Zealand. A key milestone on this journey is the XT Network a new network that will symbolise a new level of performance. The objective of introducing a mark like the XT Network is to demonstrate the technology leadership provided to all New Zealanders by its national telco. The XT Network identity positions Telecom in the market as a global
05/05/2009news /
Transplanting an ancient tradition to the youngest nation on earth
Zealong
New Zealand is the new home for a 4,000-year-old Chinese Oolong tea. The start-up company, Zealong, is growing its tea in the Waikato using traditional production methods. » more
20/04/2009 /
Creating pride in an industry
Silver Fern Farms
The challenge for Silver Fern Farms was to move from a supply-chain focused co-operative, to a market-facing partner providing a stronger link between farmer suppliers and end consumers. Our objective was to create a contemporary, premium New Zealand international brand. To showcase the very best of New Zealand and represent some of the values and qualities this country takes pride in: a straightforward upfront manner; talent for innovation, and; the promise of natural
20/04/2009 /
Sensory perception online
Methven
In line with their new positioning as deliverers of innovative bathroom experiences, Methven needed a standout web presence to support their international growth strategy. The information hierarchy on Methven's existing website was confusing and the navigation hard to follow. It was seen as a bible to the trade (with detailed specific product information) but was not friendly for the average consumer. One of the barriers was making sense of the products and ranges
03/04/2009news /
Keeping childhood memories safe
MyStory
MyStory the ultimate album/scrapbook is designed to help you record the early years of your child's life. A simple framework encourages you to pass on values and 'heart treasures' to the next generation. » more
31/03/2009 /
Making a complex subject accessible
Leap
Leap a provider of whole-house advanced water systems, needed a clean and contemporary website that would communicate effectively to trade and homeowners alike, and be easily updatable. In addition, the company used the web project to launch its new service offering Quantum Leap, which encompasses the design and installation of integrated energy efficient water systems. To communicate a service offering that was a quantum leap ahead of anything else in the market, the standard
23/03/2009 /
Radio with pictures
Radio New Zealand
designworks worked with Radio New Zealand to build awareness, understanding and a greater appreciation for the role our national broadcaster plays in the life of the country. In the process, the annual report has been elevated from its traditional statutory role to now deliver not only vital performance results, but key messages, brand attitude, recognisable visual style and personality. Both reports were finalists in the DINZ Best Awards Corporate Communications category. » more
20/03/2009 /
Designing a season-appropriate site
Rembrandt
Rembrandt a market leader in tailoring stylish men's suits needed a website that reflected their new brand strategy (see Rembrandt case study) and market position: the genuine article. Additionally, they required a simple way to quickly establish visual narratives for each season's collection. We designed pages to load the latest range so that users can interact and explore without having to go deeper into the website. Mood, tone and story images are communicated without
16/03/2009 /
Having Fun
Camp Quality
Australia's Camp Quality is committed to bringing hope and happiness to children and their families who are living with cancer. The organisation passionately believes in the power of fun and laughter to help overcome the challenges cancer brings. The laughter is the best medicine philosophy of Camp Quality infuses every page of the 2004 and 2005 annual reports, using quizzes, jokes, puzzles, puns, bright colours, silly pictures and a relentlessly positive spirit to deliver a serious message. Gold
13/03/2009 /
Building a reputational asset for New Zealand's Airport
Auckland Airport
designworks has been appointed to reposition and revitalise Auckland International Airport's brand. First cab off the rank has been the decommoditisation of its stakeholder communications, shifting the focus from its infrastructure assets to the traveller experience, and in the process building far greater recognition for the role and value of Auckland International Airport to the whole country. » more
13/03/2009 /
Making commitments and delivering on them
Westpac
Westpac was the first financial institution in New Zealand to publicly commit to corporate social responsibility. » more
13/03/2009 /
Reflect a brand's unique personality
Westpac
The 2004 report used renowned Sydney Morning Heraldcartoonist Alan Moir to create a series of honest publicperceptions which were then answered by Westpac. Thereports travel all over the world to shareholders and on receiptof his copy, Warren Buffet personally wrote to CEO DavidMorgan to congratulate him on the report. Gold ARA Awards 2005 » more
10/03/2009 /
Using technology and interactive design to enable better business
Kordia
Kordiaâ„ is New Zealand's communication backbone providing broadcast, telecommunications and IP services to businesses and government agencies throughout Australasia. Designwork's interactive team worked alongside Kordia to develop simple, efficient solutions that allow their marketing and sales teams to keep customers up-to-date through RSS feeds. We extended their traditional website to incorporate interactive coverage finders; email html
09/03/2009news /
Schoolgen goes live with the kids out West
Schoolgen
Tirimoana School, one of the first schools in New Zealand to have solar panels installed through Genesis Energy's Schoolgen programme, celebrated that their school is leading the way in teaching their students and teachers about solar energy. » more
05/03/2009 /
Bringing the brand of the world's best task chair, and the firm who created it, to life
Formway
When a US manufacturer bought the rights to distribute LIFE in the northern hemisphere, Formway became more of a global player and needed a clear brand story that could be articulated in any market. designworks updated the core identity, established a brand hierarchy and provided a brand palette. LIFE was designed as a sub-brand, part of the Formway identity but distinctive enough to stand alone. Result: To date, the LIFE chair
27/02/2009 /
Refining the upstart
Wayward Heir
Wayward Heir is, as the name indicates, the unruly offspring of the established parent Rembrandt. While a chip off the old block in terms of inheriting some classic DNA (innate style), Wayward Heir is aimed at a younger, renegade, ambitious and savvy market. A customer who's cocky yet charming, and who wants to stand out and make his mark. 'A little bit daring' was the idea created to drive everything from product design right through to the brand identity, communications and in-store
27/02/2009 /
Trouble-free presenting out in the field
The Building Intelligence Group
The challenge for project management company, The Building Intelligent Group, was having the latest information readily available when their managers were out in the field. Apart from cell phone coverage, when visiting different building and construction sites, communication mediums are limited. With Internet connections few and far between, the difficulty was in presenting information held on their web server. designworks devised
27/02/2009 /
Adding a smile online
AMI
AMI approached designworks to develop a customer facing website that would drive customers to their branch, ensuring personal service and delivery of their brand promise. The same is true for AMI's subsidiary company, "CLIC" targeting the private vehicle market. They provide insurance to customers who are considered to be 'non-standard risks' by mainstream general insurers. At the same time we developed AMI's intranet, "mysite" which helps to connect staff throughout the country, providing insight into
27/02/2009 /
Flexibility made it fly
Air New Zealand
Air New Zealand positions itself as an airline driven by leading experiences. Flowing this idea through to the rest of their offerings, designworks helped create an all new in-flight entertainment system. The challenges were many five vendors, two platforms, three screen resolutions, four CPU types. The key hurdle was the two different control methods touchscreen and handset each having radically different approaches to navigation. The resulting system KiaOra, breaks
27/02/2009 /
A fresh spirit
Tasman Tanning
Tasman Tanning, New Zealand's only remaining finished leather tannery needed to re-define the brand and differentiate their offer to global manufacturers in order to compete with imported Asian and high-end European leathers. The story of the family owned company had become dated and fragmented over time. Two websites (tanning and finished leather) and the lack of a single compelling promise, caused confusion. Remarkably consistent high quality hides (a side product of New Zealand's clean
26/02/2009 /
Designing a 3D compass
Ministry Of Justice
With the Ministry of Justice moving into four floors across three buildings in one location in Thorndon, Wellington, there was a strong possibility that both visitors and staff could get disorientated. Our task was to create an effective wayfinding system that united, yet differentiated the different buildings and functions within them. The creative solution was driven by the idea of a sense of place - both in geographic and cultural terms. Each floor is colour coded.
26/02/2009 /
Reducing stress, delivering confidence
Auckland Airport
On a tight schedule, catching a plane can be an incredibly stressful experience, let alone having to navigate your way through a foreign environment and (for some) in a foreign language. During Auckland International Airports re-vamp, an opportunity existed to create a wayfinding system that would deliver a strong user experience whilst reducing overall stress to travellers and cost to the country. designworks created a strong system, distinctive
23/02/2009 /
Taking a look behind the scenes
The Edge
designworks was given the task to deliver an annual report that changes perceptions and clarified the role of The Edge as Enabling (Event) Excellence. A concept that Behind the greatest events, is an even greater story. We literally reinforced the notion of The Edge as an enabler, by telling the stories behind the shows, the conventions and the quality standard. The front half of the report is in glossy full colour, showcasing the events The Edge has made happen on stage. The
23/02/2009 /
Propelling a company from number four in the market to number one
HotChilly
Air conditioning company CES came to designworks seeking a powerful new consumer brand to fulfil its growth ambitions. The new name and degrees celsius logo achieved maximum cut-through and propelled HotChilly to the forefront of its sector, with 300 percent growth in both total turnover and staff numbers in the first three years since rebranding. Deliverables: Identity and visual signature design, signage, uniforms, vehicle livery, marketing
23/02/2009 /
Growing young imaginations through reading
NZ Post Book Awards
Helping young talent shine brighter. » more
23/02/2009 /
Addicted to swing
Jitterbugs
Auckland swing dance company Jitterbugs was seeking to update its identity to attract a younger, hipper audience. designworks developed a youthful, contemporary signature with graphics reflecting musical influences in a loud and surprising way. The signature moves are inspired by abstracted swing dance moves – the dominant line reflecting the male partner, the minor line the female. » more
09/02/2009 /
Creating noise for Kiwi band
Shapeshifter
Designworks was approached by New Zealand group Shapeshifter to create artwork for their fourth album 'The System is a Vampire'. The heavy soul / drum and bass band are an international phenomenon, praised for their ground breaking live shows and unique approach to electronic music. Designworks experimented with a number of vampiric themes in close contact with the band; finally settling on imagery that Shapeshifter felt best reflected the soulful and yet sometimes heavy nature
27/01/2009 /
Uniting the New Zealand Post family
New Zealand Post
The New Zealand Post Group is a family of diverse capabilities that include marketing and personal communications, distribution of physical goods, banking and payments, data and information management and business process outsourcing. Each business (or division) within the group had its own set of values, which wasn't helping the organisation focus on a common goal. Our task was to help create a unified set of values at group level around which everyone
22/01/2009news /
Designworks visionary leader 2008
The Mayor of Invercargill
The judges said of Shadbolt he has a long-standing and well-deserved reputation for standing up for causes he and the average kiwi believe in. » more
13/01/2009 /
33% more ways to socialise
Export 33
Following the relaunch of Export Gold – the signature kiwi beer – DB wanted to broaden and diversify their range by creating a family of export beers, each designed to play a role in extending appeal to more kiwis at more times – in short a brand that makes sociability easy. Our job was to create a broader view of family and complement the universal theme of Export Gold, while selling the benefits of the new product Export 33; a beer that answers the call from consumers for a
10/12/2008 /
Selling more than scenery
Brand New Zealand
A joint initiative between New Zealand Trade and Enterprise and Tourism New Zealand, our task was to create one international facing brand to represent New Zealand's people, places and products to the world; a unifying brand to help build, promote and reinforce New Zealand's reputation wherever we appear offshore. Brand NZ's offer to the business world is refreshing new perspectives demonstrated via a different approach, hands-on practicality and resourcefulness from the youngest
27/11/2008 /
Getting the A into G!
Brand Auckland
Creating a brand to encompass and represent the city of Auckland, we talked to mayors, national politicians, members of the public and respondents from as far away as London, Moscow and Shanghai. We began to see Auckland as a festival; always something going on, something to discover, some events not to everyone's liking, but all are catered to. Auckland city's new identity reflects the diversity of a festival. The contemporary, evolving is full of spirit and spark almost too
27/11/2008 /
Helping travellers fly through
Air New Zealand
A good trip is a fast trip according to Air New Zealand'sregular domestic passengers 25% of whom take 75% of flights. Our brief was to assist Air New Zealand in completely overhauling the domestic travel experience, to make it a congruent, seamless, integrated journey. The goal was to banish frequent frustrating queues and reduce customer anxiety. designworks placed customer ease at the heart of each experience within the journey a strategy that informed
27/11/2008 /
Creating the 'new' New Zealand beer
Export Gold
Export Gold, an iconic New Zealand brand, was in need of a refresh. The objective was to deliver a sense of New Zealand optimism in a more masculine way. Through the use of refreshed imagery, which centers on Export Gold’s place as a national icon, a sense of freedom and possibility was delivered. The result is a modern, confident and strong take on what it means to be a ‘new’ New Zealand beer, with an uplifting and proud attitude. Deliverables: Identity and visual
26/11/2008 /
Giving Kiwis the dream of home ownership
Strawberry Homes
In recent years the dream of owning a home seemed to drift further and further away. Prices are rising and quality is slipping. Strawberry Homes saw what was happening and decided to do something about it. Working alongside designworks they created a fresh visual personality that broke away from other new home offerings. Playing on the company name Strawberry Homes, vibrant red and green colours were used, along with images of lush green sections, and modern
20/11/2008news /
Sven talks the business of design at Thrive
Thrive
Sven Baker, Creative Director of designworks Wellington, gave a compelling speech on gaining business advantage through brand design at the annual Thrive Wellington event, Thursday 13th November 2008. Using a range of evocative images he presented three central topics developing customer engagement, building intangible value of your business, and delivering through powerful design thinking, to a crowd of around 400 entrepreneurs, business
10/11/2008news /
Our 2008 DINZ BeST award winners
2008 DINZ BeST award
Check out the winners of the 2008 DINZ BeST Awards, announced on October 10th, 2008. » more
09/10/2008 /
An apartment with soul
Il Casino
The story of Venetian Remiro Bresolin and his Italian restaurant that became a Wellington institution sets the scene for an Italian themed story of regeneration. Designworks used quirky, stylized letter forms to create a wordmark that acknowledges the colourful and eclectic history of the original Il Casino. Through bold use of colour and an aversion to the banal, minimal and non authentic, the new Il Casino identity signals something a little different to most contemporary apartment blocks
06/08/2008news /
Huni nominated for Wallpaper* magazine design award
Huni
The natural skincare range Huni by Comvita is in the running for another award this time Wallpaper* magazine's annual Design Awards. » more
01/08/2008news /
New Zealand Post Group wins NBR Sponsorship Award
New Zealand Post
Congratulations to New Zealand Post Group, the overall winners at last night’s NBR Awards for Sponsorship of the Arts. » more
29/07/2008 /
Reinvigorating the best of a classic pub
The Flying Moa
Keeping the traditional vernacular of a pub designworks played it against the Kiwi attitude. From the name to the crest, elements were reinterpreted with the quirk factor. » more
29/07/2008 /
Time to have a productive conversation
Dave Black
For production manager Dave Black, designworks created a unique, fun and fresh identity based on sharing Dave's philosophy on print, production and life. The matter-of-fact delivery is designed to hero the conversations and capture the colours (CMYK) of Dave's ethos and personality. » more
14/04/2008 /
Giving Kiwis a new way to pay
Loaded
In March 2008, New Zealand Post launched the country's first prepaid, reloadable Visa a card that can be topped up with funds for spending at over 24 million retailers and 1 million ATMs worldwide. Their brief was to create a brand that appealed to youth as well as credit challenged and debt-averse users. As a new, category-defining product, it was also critical to communicate the basics of how it worked. The name, with its clever double meaning, evokes freedom and empowerment, as well
29/02/2008 /
Putting the world to rights
Right House
When Meridian Energy approached us with plans for a new crusading brand that would help New Zealanders to build the most energy efficient and comfortable homes possible, we knew how important it was to get it right. Right House is a New Zealand first - this country's first true 'home comfort and energy efficiency partner' and we didn't want to downplay the importance of that by creating just another 'green' brand or a lifestyle cliche showing happy kids and labradors in front
12/11/2007 /
Communication Award Public Sector
Genesis Energy
Genesis Energy has taken out the Communication Award Public Sector for the second year in a row at the prestigeous Australasian Reporting Awards. Created in an environment of consumer concern over security of supply, the report boldly communicates how the company is translating its massive investment program into cosumer confidence. » more
24/09/2007 /
Reflecting the local character of a region
Westpac
The Westpac art in branch project was conceived as a way of adding some texture, warmth and character to Westpac's nationwide branch network. designworks commissioned New Zealand artist Jeff Thomson to create works for key branches these to be supported by a suite of graphic works digitally printed on 1.5 metre canvases and produced in-house. Every branch receives contemporary art work reflecting something famous in their local region either historical or recent. Over time, the
29/08/2007 /
Fluid thinking
Cream Media
Cream, the local company behind reality TV shows such as Coastwatch, Border Patrol and Money Man, needed a new identity that would reflect their innovative approach. designworks developed the driving idea of ‘fluid thinking’ to reflect Cream’s philosophy. A quirky hand-drawn ‘doodle’ graphic becomes the core of the identity, used on everything from stationery to environmental graphics. Deliverables: Identity design » more
26/08/2007news /
designworks wins top award at design industry Oscars
Let's Settle This
designworks is celebrating after winning the New Zealand design industry's equivalent of a best movie Oscar. » more
23/08/2007 /
Channelling Vudu power
Vudu
The identity and packaging for this new RTD needed to communicate the mysticism and potency of guarana and acai berries. The solution was based on the idea of 'a sense of the unexpected' with a voodoo mask at the core of the design delivering a feeling of raw power and mystique in line with the energy-boosting nature of the product. Deliverables: Naming, identity design, packaging design » more
23/08/2007 /
The spirit of Cuba
Cuban Cut
The task was to introduce a new premium white spirit RTD to the market. Designworks took inspiration from the ‘spirit of Cuba’ – the sights, sounds and magic of the place – to create a new RTD brand with stand-out shelf appeal. The revolutionary language and screenprint vernacular of Cuba evokes the staunch, alive and eclectic feel of South American street culture, delivered through a modern filter. Deliverables: Naming, identity design, packaging design » more
27/07/2007news /
AMI Insurance wins top marketing award
AMI
AMI Insurance has won a major category award at the 2007 Marketing Magazine awards. The company was presented with the Colmar Brunton Consumer Services Award for “its perfectly executed rebranding†at a gala event in Auckland on July 26th. Congratulations to the team and everyone at AMI. » more
26/07/2007news /
Major recognition for annual reports
Annual reports
Two annual reports produced by Designworks were honoured at the New Zealand Institute of Chartered Accountants Annual Report Awards last night. » more
13/07/2007news /
Congratulations to the Brand Experience Challenge Winner
Brand Experience Challenge
Congratulations to Carolyn Gibson of Auckland Airport, winner of the designworks Brand Experience Challenge. » more
15/06/2007news /
Genesis on top at ARA - again!
Genesis Energy
Genesis Energy has taken out the Communication Award Public Sector for the second year in a row at the prestigeous Australasian Reporting Awards. » more
14/06/2007news /
Two in a row for Marlborough Lines
Marlborough Lines
Marlborough Lines has picked up a silver award at the Australasian Reporting Awards for the second year in a row. » more
22/05/2007 /
A pioneering New Zealand brand experience
Monteith's
A cluster of Monteith's craft beer bars have been developed to showcase the beer, match it with outstanding cuisine and evoke the warmth and richness of the brand's roots, albeit in a 21st century way. www.monteiths.co.nz » more
22/05/2007 /
Giving beer lovers a taste of the wild West Coast
Monteith's
The iconic Wild Food Challenge gives beer lovers a chance to match Monteith's brews with an array of strange and rare foods. Communications around the challenge emphasise the 'carnival' nature of the challeng, drawing on the spirit of Victoriana put through a contemporary filter. » more
22/05/2007 /
A pioneering New Zealand brand experience
Monteith's
An ever evolving range of specialty beers complement the core range but deliver a heightened sense of premium and authenticity that beer lovers appreciate. Packaging caters for the seasonal varietals launched throughout the year under the Monteith's umbrella. Each varietal is faithful to a traditional brewing style from around the globe, interpreted in a distinct Monteith's way. » more
16/05/2007 /
Let's settle this
Westpac
Wouldn't it be great to be able to come up with a simple model for Maori sustainable development? This was the challenge the New Zealand Business Council for Sustainable Development and Westpac set for themselves, when they joined forces to bring together an Enterprise model for Maori in 2005. The resulting document presents the many economic, social and cultural issues Maori will face during the Treaty of Waitangi Settlement process and offers some perspectives and wisdom from
16/05/2007 /
Raising the bar for customer service
Westpac
The 2003 report launched a major service initiative conceived by designworks. Ask Once tackled the appalling statistics relating to customer complaints and raised the bar for customer service throughout the organisation. » more
16/05/2007 /
Stakeholder communications
Westpac
Since 1990 we have helped Westpac stand apart from its peers by producing a series of reports that have broken the mould for bank reporting. These reports have contributed to Westpac’s reputation as industry leader for stakeholder communications. » more
11/04/2007 /
Putting care at the heart of a business
Guardian Health Care
Putting their heart into it. » more
11/04/2007news /
A quality batch of bourbon
Barrel 51
For DB Breweries' new bourbon RTD mixer, designworks created a brand inspired by traditional brewing methods and prohibition-era graphics to deliberately target men. The typography and graphic treatment has the industrial feel of a stencilled barrel that creates the feeling of quality and toughness of a prohibition period product, delivered through a modern filter. » more
11/04/2007 /
Fruit for life
Keri
The Keri fruit juice company required new packaging to help distinguish its new premium range from the mid-priced family range. The opportunity was to build on the trust and accessibility of the brand, but add an extra benefit. Driven by the idea of 'fruit for life', designworks created a visual metaphor representing fresh fruit with the status of gourmet cuisine – amplifying the premium nature of the product. » more
11/04/2007 /
Iconic refreshment
Coca-Cola
In recent times designworks has worked with the world's most iconic beverage brand to strengthen and unify its presence in New Zealand. This includes reviewing Coca-Cola's brand at all consumer touchpoints with refreshed environmental and vehicle graphics that take Coca-Cola back to the nostalgic world of iceboxes, neon typography and Andy Warhol.New cans, bottle labels and packages for Coke, Diet Coke and Coke Zero are modernised, adding premium cues to the existing brand elements and creating
11/04/2007 /
Championing the cause of ethically farmed food
Freedom Farms
Freedom Farms offers consumers the option of ethically farmed bacon, ham and pork products. designworks created the brand around the idea of a 'happy place', the bright, fresh, cage-free alternative to traditional farming. Naive illustrations and typography evoke the innocence of this happier world. Deliverables: Identity design, packaging design » more
11/04/2007 /
Capturing the unique character of a Waiheke Island vineyard
Saratoga Winery
Saratoga’s Waiheke Winery required an identity that celebrated the uniqueness of the vineyard, the site and the building. The core identity features the winery's bell tower, significant because it traditionally peals at the start of a new season and for key occasions on the estate. Deliverables: Identity design, packaging » more
11/04/2007 /
Balancing grit and delicacy
Resolute
Winegrowers of Ara is a new breed of winery, with its own bespoke wine labels. The task was to create (from scratch) a label that was both evocative of the place and the making of the wine and its unique characteristics. Being the first block of Ara to be forged, it needed to encapsulate the grit that made a highly sophisticated wine possible. The graphic represents the struggle in establishing the land and the move from raw to fine – from land to grape to glass. Deliverables:
11/04/2007 /
A Composite of Marlborough's best
Composite
Composite is the first sauvignon and pinot from Marlborough wine collective Winegrowers of Ara. It is a fusion of grapes sourced from all areas of Ara, considered the most complete expression of the site's provenance, delivering absolute consistency in terms of style, flavour and balance. The mosaic graphic represents both the site's blocks and interdependence of the wine source. In essence, it's a melding of old and new, much like the wine style. Deliverables: Naming,
11/04/2007 /
Branding Australia's fourth emergency service
Agility
Australian Gas and Light (AGL) wanted to unlock the value of their internal resources with a new brand for their maintenance division. Agility was conceived as 'Australia's fourth emergency service' – a standalone company providing fast, reliable infrastructure services to the public. Deliverables: Naming, identity design, launch communications » more
11/04/2007 /
Transforming stamp centres into an authentic Kiwi brand experience
REAL Aotearoa
Creating an authentic kiwi retail experience. » more
10/04/2007 /
Making a New Zealand mark
Tourism New Zealand
Designing the country's official silver fern was just one part of the job of bringing together all the ingredients needed to accelerate New Zealand's brand on the world stage. designworks was involved in a process of clarifying and articulating the strategic idea of New Zealand's past, present and future purpose - engaging the country in a programme of initiatives aimed at moving the whole population onto the same song sheet and collaborating with artists, designers
10/04/2007 /
Creating a fresh understanding of fast food
Toss
Toss is a new salad bar that opens up a whole new way of looking at salad. Cheeky, curious, brutally honest and made with love, Toss makes the salad the meal, not the side, and brings to life the theatre of salad making. The wordmark encapsulates the brand character and sense of play that befits an outfit calling itself ‘The Salad People’. Deliverables: Brand identity and visual signature design, instore experience. » more
10/04/2007 /
Fresh methodologies
The HiVE
The task was to develop a new identity for The Hive, an innovation company. The driving idea of ‘fresh methodologies’ was used to reflect The Hive’s creative approach to facilitating growth through innovation. The solution was to illustrate a variety of outcomes within a solid framework (stickers and grid), using a range of icons that reflect the many parts of the process and the many potential outcomes through different combinations. The fresh colour palette gives the identity an overall
10/04/2007 /
A take no prisoners academic environment
Icehouse
Auckland University's entrepreneurial centre needed an identity to match their purpose of fast-tracking genius. The non-bureaucratic name evokes the take no prisoners academic environment. Deliverables: Naming, identity design » more
10/04/2007 /
Reinventing a business for the Internet age
Gen-i
Gen-i, formerly Wang New Zealand, needed to reinvent its business for the Internet age. Once a company with a bright future but a tired name, Gen-i is now an Internet integrator whose main value is in delivering the intelligence needed to harness each new generation of change the Internet dishes up. Deliverables: Naming, brand positioning and strategy, identity design » more
10/04/2007 /
The 'land brand' that launched a new state of viticulture
ARA
The task was to establish a 'land brand' that would ultimately become recognised internationally as a wine region in its own right. designworks undertook the complete branding exercise from positioning to story, name and identity. The result is both a new physical state and a new state of wine thinking. ARA's core mark symbolises the mountains and alluvial plateau that make up the region, while communications tell the story of a community of people dedicated to perfecting
10/04/2007 /
Reflecting the natural benefits of honey
Huni Skincare
Huni is a unique and distinctly Kiwi skincare brand based on the core ingredient of manuka honey. Designworks' task was to develop an identity and packaging that would celebrate Huni's individual style and enhance its customer experience. A typeface, logo and pattern were created to reflect the flow and movement of honey. Packaging reminiscent of honeycomb creates a tactile and inspiring experience for the customer. Deliverables: Identity design, packaging design. Nominee:
10/04/2007 /
Natural performance
Comvita
The task was to reflect Comvita's promise as being a pioneer in high-performance natural products from a unique source. The idea of Natural Performance was used to express Comvita's beliefs and offerings in the most evocative way. Using a clean, bold logo and typeface a signature system was created to capture the symbiosis of science and nature. It was brought to life by a series of kaleidoscope images (produced for both brand and benefits such as vitality and wellness), which evokes the uniqueness
10/04/2007 /
Creating the Kiwi challenger brand
Kiwibank
Due to the decline of its traditional postal market, New Zealand Post need to diversify its offering to maintain its growth. With its vast network and existing offering, banking was chosen. However, in a crowded, highly competitive market, a strong brand was needed to attract customers away from their existing banking relationships something which is often very hard to do due to strong customer inertia. New Zealand Post approached designworks to create the 'Kiwibank' brand and
10/04/2007 /
OnGas
OnGas
OnGas represents three gas offerings combined in one, backed by Vector Energy, one of New Zealand's leading energy suppliers. Based on three strategic messages (simplicity, sustainability and safety) designworks developed the OnGas strategy, brand positioning and identity. The fresh new logo has found its way onto a number of high-profile applications, from BP service station pumps to vans, trucks and LPG tanks. Deliverables: brand strategy and positioning, collateral design, vehicle livery, signage » more
10/04/2007 /
Building long-term relationships
NGC
Our fifteen-year relationship with NGC is testimony to our belief in building long-term relationships. From the creation of the distinctive Olympic torch icon through subsequent rebranding, several IPOs and 15 consecutive annual reports, we have been a committed partner in bringing the NGC brand and stakeholder communications to life. Deliverables: Stakeholder communications, identity design » more
10/04/2007 /
Repositioning a regional fertiliser company as a modern market leader
Ballance
The Bay of Plenty Fertiliser Company looked to Designworks to reposition its business without sacrificing the trust and credibility it had grown with its core client base. The company was renamed Ballance after one of New Zealand's most significant farming pioneers and the term often used to describe sustainable feed management. The Clover logo is a symbol of a proud past and a confident future. Deliverables: Brand strategy, naming, identity
10/04/2007 /
The life and soul of Auckland's transport hub
Britomart
The Britomart project is the largest infrastructure project ever undertaken by a local authority in New Zealand. Designworks' objective was to create a Britomart brand that gave life and direction to the idea of a 'culture exchange'. The contrasting elements (colour, photography, symbols and type) tell the story of a place with heritage and soul. Deliverables: Identity Design, Environmental Graphics » more
05/04/2007 /
Adventurous thinking
Prorack
Founded by an aircraft engineer in 1975, Hubco Automotive was a successful roof rack manufacturer with a strong presence in the Australasian market. However, with overseas expansion in mind, and breakthrough product innovations about to be brought to market, the time was right to update its image. For Prorack, designworks identified the strategic positioning opportunity in the ‘serious recreational athlete’ space. A visual identity and brand story was developed to embody the spirit of downunder
05/04/2007 /
Harmonising people and technology
Kordia
Kordia brings together a raft of separate technological businesses under one brand, encompassing broadcast, telecommunications and convergence solutions. The idea of Harmonising People and Technology drives the identity, with the graphic device of a harmonisation wave aligning people and technology as one. The name Kordia is at the hub of the brand, drawn from the Latin for 'accord' and 'harmony'. Deliverables: brand strategy and positioning, identity design, namin. To find out more
10/03/2007 /
Emphasising an insurance company's leading service ethic
AMI
AMI Insurance's former brand identity didn't accurately reflect the organisation's reputation for a caring approach and excellent customer service. Designworks worked with AMI to create a new expression of their brand that broke the industry mould by expressing in a unique and memorable way the Care that was at the centre of every customer interaction. Deliverables: Brand positioning and strategy, identity design, retail design, internal engagement and awards programme
24/01/2006 /
Laying the facts on the line
Marlborough Lines
As the Marlborough region grows, it faces increasing strain on its electricity network. Over the past four years designworks has helped Marlborough Lines articulate a strong case for capital investment in network infrastructure, using statistics and facts to build a picture of what needs to be done to ensure Marlborough has the power to grow. Deliverables: Stakeholder communications SILVER Award, Australasian Reporting Awards, 2005 and 2006 » more
24/01/2006 /
Making long distance calls
Telecom
The strategy for the 2004 Annual Report was designed to align outdated perceptions of Telecom with the reality of the current business. Working from that redefined base, the 2005 report moved on to make some exciting forecasts for the future of both Telecom and the communications industry in general. All Telecom staff were involved and invited to make their ‘long distance calls’ on how Telecom will work in the future. The winning ideas and staff members appeared in the report. WINNER
20/01/2006 /
Maximising a juicy point of difference
Charlie's
The combination of juice pioneer Stefan Lepionka and feisty ex All Black Marc Ellis has proved a fruitful one. Charlie's is a product that's pure freshness and a brand that's pure fun. Designworks created a look and feel that signals a healthy disrespect for mainstream, processed brands. Deliverables: Identity design, packaging design » more
20/01/2006 /
Making sustainability sexy
B_E_E
Designworks' partnership with B_E_E has resulted in a range of sexed-up, eco-friendly products that redefine popular perceptions of clean and green. With its flirtatious talking bottles that broke the industry mould and a provocative advertising campaign, the company has won numerous awards and is now on track to achieve 5% of the $300 million New Zealand cleaning and detergents market. Deliverables: Brand positioning and strategy, naming, brand story, identity, product and packaging system,
20/01/2006 /
Branding a 21st century RSA
Tui
The Tui Clubrooms bring the Kiwi tradition of the RSA into the 21st century, celebrating traditional icons of community in a typically Tui way (with lashings of Kiwi irreverence). The Clubrooms (motto 'in beer and food we proudly serve') act as meeting places that take the best elements from proud Antipodean social traditions of the past Lion's clubs, RSAs, sports clubs but deliver them in a modern way. It could be 1940, with graphics and messages that celebrate the beer's provenance with a new energy
20/01/2006 /
A coffee brand worth shouting about
BrewHah!
The clients wanted to establish a new offering in organic coffee that had the authority of a premium product yet a fresh character that stood out from the pack. BrewHah! was conceived as the brand that is by coffee lovers for coffee lovers. In the brand’s eyes coffee is seen as the solution to all problems and the creator of all things good. Deliverables: Identity design, packaging design » more
20/01/2006 /
Refreshing a Kiwi icon
L&P
L&P is a Kiwi icon, beloved by generations of New Zealanders as a symbol of summer and refreshment. The objective was to update its identity and packaging in a way that celebrated the roots of this classic brand. designworks created a badge of authenticity that feels relevant today but with an unmistakable sense of nostalgia. Packaging celebrates real Kiwi refreshment in the form of a retro/now label. Individual elements such as the lemon-shaped label and stylised Kiwi ampersand provide cues to
20/01/2006 /
A pioneering New Zealand brand experience
Monteith's
Creating the category pioneer. » more